{"id":1350650,"date":"2023-05-25T15:43:27","date_gmt":"2023-05-25T13:43:27","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=1350650"},"modified":"2023-06-29T09:27:22","modified_gmt":"2023-06-29T07:27:22","slug":"plugin-seo-woocommerce","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/plugin-seo-woocommerce\/","title":{"rendered":"SEO WooCommerce Guide: 14 Key Tips (+ Plugins Included)"},"content":{"rendered":"

Do you want to improve the SEO performance of your WooCommerce website? <\/p>

If you optimize on-page and off-page SEO, your online shop has a great chance of ranking on Google’s top pages. Our guide explains the main actions you should undertake to implement an efficient SEO strategy for WooCommerce. You\u2019ll also get some useful and actionable tips to boost performance and improve your shop’s ranking on Google. <\/p>

Here are 14 techniques to optimize your WooCommerce SEO.<\/p>

14 Ways to Improve SEO on WooCommerce<\/h2>

1. Run Keyword Research<\/h3>

To improve SEO in WooCommerce, you should start by running keyword research. This will be the foundation of the SEO strategy because, as an online business, you need to know what your target audience is searching for and what they\u2019re interested in. That\u2019s also why keyword research is closely correlated to your content marketing strategy \u2013 it allows you to create more relevant <\/strong>content, making you more likely to appear in the top search results according to the queries relevant to your business.<\/p>

\"Benefits
Benefits of keyword research for your WooCommerce shop –  Source: WP Rocket<\/a><\/figcaption><\/figure>

When a potential client does a search on Google, the search engine analyzes all the indexed websites and displays the most relevant ones to the query. That is why it\u2019s crucial to know the search intent and the keywords used by the users, including the long-tail keywords. <\/p>

Long-Tail Keywords: What They Are <\/h4>

Long-tail keywords are handy for on-page optimization. They are usually less popular search terms but provide better detail to search engines by explicitly signaling search intent.<\/strong> They can represent up to 80% of the traffic generated by search engines, and the keywords are easier to rank for as there is less competition. Finally, they bring high-quality traffic, resulting in higher conversions and more sales for your business. <\/p>

\"Short
Short vs. long-tail keywords – Source: WP Rocket<\/a>
<\/figcaption><\/figure>

The Best Tools to Conduct a Keyword Research<\/h4>

You can find long-tail keywords directly from the Google search box: <\/p>

\"A
A drop-down list of related terms that people search for – Source: Google search results
<\/figcaption><\/figure>

You can also take advantage of the Google PAA (People Ask) feature:<\/p>

\"PAA
PAA feature to find long-tail keywords – Source: Google search results
<\/figcaption><\/figure>

You can use premium tools like Semrush, Ahrefs, or Moz to improve your keyword strategy. All you need to do is go to their keyword tool tab, type a \u201chead term\u201d, and see more suggestions showing up.<\/p>

\"Example
Example of a keyword research tool – Source: Semrush<\/a><\/figcaption><\/figure>

When choosing a keyword, you can look at the search volume (popularity) and the keyword difficulty (how hard it will be to rank for this specific keyword). You can see an example below with Ahrefs:<\/p>

\"Keyword
Keyword Explorer – Source: Ahrefs<\/a>
<\/figcaption><\/figure>

With those tools, you can build your content strategy, and you\u2019ll also be able to identify for which keywords your competitors are ranking.  <\/p>

2. Optimize WooCommerce Product URLs and Slugs<\/h3>

Here\u2019s a short checklist your can follow to optimize your WooCommerce product URLs:<\/p>

  1. Make them user-friendly and use a descriptive slug to describe the content of a page. <\/li>\n\n
  2. Keep them concise because long URLs are hard to remember (we advise an average of 4 or 5 words max).<\/li>\n\n
  3. Use separate words<\/li>\n\n
  4. Use lowercase <\/li>\n\n
  5. Avoid special characters, including emoji<\/li><\/ol>
    \"Optimizing
    Optimizing URL for your WooCommerce product – Source: WP Rocket <\/a>
    <\/figcaption><\/figure>

    To optimize URLs on WordPress and WooCommerce, navigate to Settings <\/strong>> Permalink <\/strong>and select the Post name<\/strong> structure.<\/p>

    \"Serving
    Serving optimized URLs on WordPress and WooCommerce – Source: The WordPress admin
    <\/figcaption><\/figure>

    3. Optimize Title Tags <\/h3>

    Title tags (or SEO titles) allow you to give a title to your product page, which can be found \u201cin blue\u201d on the search engine results pages. Adding and optimizing your product’s title tags is crucial, as they are essential in organic ranking (SEO).<\/p>

    \"Example
    Example of title tags – Source: Google search results
    <\/figcaption><\/figure>

    To optimize your title tags, you can use a WordPress SEO plugin like Rank Math SEO<\/a>, Yoast SEO<\/a>, or AIOSEO<\/a>.\u00a0<\/p>

    For our example, we are taking Yoast SEO, but the steps are similar for all of them.<\/em><\/p>

    Go to your WooCommerce product page <\/strong>> Scroll down to Yoast SEO <\/strong>> Add your title tags (SEO title<\/strong>).<\/p>

    \"Example
    Example of optimized title tags with WooCommerce and Yoast SEO – Source: Yoast SEO<\/a>
    <\/figcaption><\/figure>

    4. Write Clear and Engaging Meta Descriptions<\/h3>

    The meta description is an element that summarizes what\u2019s on the WooCommerce product page. It\u2019s displayed in search engine results and aims at giving the user an idea of the content within the page. It\u2019s directly related to its search query, so you should write a clear and engaging description that makes users want to click: make your potential customers curious and use the right keywords. <\/p>

    \"Meta
    Meta Description – Source: Google search results
    <\/figcaption><\/figure>

    To illustrate our example, we are taking Rank Math, but the steps are the same for all.<\/em><\/p>

    To optimize your meta description, you can use a WordPress SEO plugin like Rank Math SEO<\/a>, Yoast SEO<\/a>, or AIOSEO<\/a>. <\/p>

    Go to your WooCommerce product page <\/strong>> Scroll down to Rank Math SEO<\/strong>> Add your meta description (Description<\/strong>).<\/p>

    \"Example
    Example of an optimized meta search (description) with WooCommerce and Rank Math – Source: Rank Math SEO<\/a>
    <\/figcaption><\/figure>

    5. Create and Optimize Product Categories and Pages<\/h3>

    Optimized category pages will make the online shopping experience easier for shoppers and improve your SEO. Categories are essential for several reasons:<\/p>

    1. Capturing traffic from high-volume terms.<\/li>\n\n
    2. Helping users discover your products when navigating your site.<\/li>\n\n
    3. Helping search engines to understand your information architecture when they crawl your content.<\/li><\/ol>

      On a WooCommerce site, it\u2019s common to come across two types of category pages: <\/p>

      1. Category listing pages (CLP)<\/strong> \u2013 A global category that lists other categories and targets very broad topics (e.g., Last Chance > Furniture, Home Decor, Home Textiles)<\/li><\/ol>
        \"\"
        Category listing pages (CLP) – Source: Ikea<\/a><\/figcaption><\/figure>

        2. Product listing pages (PLP) <\/strong>– Categories listing products that belong to that same category (e.g., Hiking Boots > hiking boots X brand, Y brand, Z brand)<\/p>

        \"Product
        Product listing pages (CLP) – Source: Ikea<\/a>
        <\/figcaption><\/figure>

        You should consider following the best practices below to optimize your product category page: <\/p>

        1. Use a large header highlighting the category (H1)<\/li>\n\n
        2. Implement breadcrumbs to orientate the users and show that it\u2019s the right category<\/li>\n\n
        3. Add filters on the page to allow the user to narrow down the search results<\/li><\/ol>

          How to Create Categories With WooCommerce<\/h4>

          To create categories with WooCommerce, go to Products<\/strong> > Categories <\/strong>and create as many categories as needed. Then, assign the category to the product: <\/p>

          \"Assigning
          Assigning the category to a WooCommerce product – Source: The WordPress admin
          <\/figcaption><\/figure>

          How to Create a Custom WooCommerce Category Page <\/h4>

          To create a custom WooCommerce category page design, you can use the WooCommerce blocks that come with the WooCommerce plugin. (Automattic developed a dedicated block plugin, but they recently added the block to WooCommerce Core). <\/em><\/p>