{"id":1410096,"date":"2023-05-08T11:33:12","date_gmt":"2023-05-08T09:33:12","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=1410096"},"modified":"2023-06-28T18:32:46","modified_gmt":"2023-06-28T16:32:46","slug":"seo-optimization","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/seo-optimization\/","title":{"rendered":"13 Ways to Improve SEO on Your WordPress Website"},"content":{"rendered":"<p>Do you want to know how to improve the SEO performance of your WordPress site? SEO stands for \u201cSearch Engine Optimization\u201d and includes a number of optimization techniques used to improve the position of a website on the results pages of search engines (SERPs). A site is considered well-optimized if it appears in the first positions of a search engine according to specific user queries.&nbsp;<\/p><p>To show you how important it is for a website to appear in the first results on Google, I\u2019m sharing the <a href=\"https:\/\/www.sistrix.com\/ask-sistrix\/data-studies\/these-are-the-ctrs-for-various-types-of-google-search-result\/\">research from Sistrix<\/a> that analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. They found that almost half of internet users click on the first or second result to find the information they seek.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"651\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com-.png\" alt=\"Google CTR per ranking - Source: sistrix.com\n\" class=\"wp-image-5553861\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com--240x195.png 240w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com--768x625.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com--74x60.png 74w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Google-CTR-per-ranking-Source-sistrix.com--111x90.png 111w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Google CTR per ranking &#8211; Source: <a href=\"https:\/\/www.sistrix.com\/ask-sistrix\/data-studies\/these-are-the-ctrs-for-various-types-of-google-search-result\/\">sistrix.com<\/a><br><\/figcaption><\/figure><p>So, is<em> your<\/em> website optimized to be found by potential users? Let\u2019s find out how to check its current status and how to improve the SEO performance of your WordPress website with 11 actionable tips.&nbsp;<\/p><h2 class=\"wp-block-heading\">13 Ways to Improve SEO on Your WordPress Website<\/h2><p>There are two types of action you can take to improve SEO on your WordPress: the first part happens on a technical level, while the second one is more about content optimization with on-page and off-page SEO. In a nutshell, this is how SEO works:<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket-.png\" alt=\"SEO in a nutshell (content and technical levels) - Source: WP Rocket\n\" class=\"wp-image-5553869\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket--292x195.png 292w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket--768x514.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket--90x60.png 90w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-in-a-nutshell-content-and-technical-levels-Source-WP-Rocket--135x90.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">SEO in a nutshell (content and technical levels) &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td>\u2699\ufe0fTechnical SEO: optimization techniques that improve search engine ranking by making your site easy for search engines to crawl, index, and understand.<br><br>\ud83d\udd8a\ufe0fContent SEO: covers on-page and off-page optimization techniques. It\u2019s about what you write and how you structure that content on your WordPress site.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure><p>Before starting any optimizations, it\u2019s crucial to understand where you are starting from. That\u2019s why the first step towards improving SEO should be to audit your WordPress site.&nbsp;<\/p><h3 class=\"wp-block-heading\">1. Run an SEO Audit (Content + Technical Audit)<\/h3><p>An SEO audit is the first step to check and identify any SEO issues that may prevent your website from performing at its best from an SEO standpoint. You can easily follow your website\u2019s performance on Google, Bing, or any other search engine and identify areas that need improvement.<\/p><p>To run a complete SEO audit, you will need tools that can analyze your content as well as the technical setup of your site.&nbsp;<\/p><p>\u2705 Online SEO tools (crawling, website analysis, and keywords research)<\/p><ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a>, <a href=\"https:\/\/sitebulb.com\/\">Sitebulb<\/a>, and <a href=\"https:\/\/www.botify.com\/\">Botify<\/a> &#8211; they are website crawlers that analyze your website deeply and help you identify SEO technical issues that may affect your organic visibility. <a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a> and <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>&#8211; are both advanced SEO tools that provide a comprehensive audit by checking how your WordPress site is performing. They give tips to improve your site in some crucial SEO areas. They are helpful in auditing and analyzing your website and competitors from different aspects: keywords, content ideas, backlinks, and ranking.<\/li>\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> &#8211; a web service created by Google that allows you to check the indexing status of your site, the search queries, and crawling errors. It identifies the technical issues that may prevent websites from being visible at their best. From Search Console, you can keep track of the performance related to the Page Experience (part of Google\u2019s ranking algorithm) and the Core Web Vitals.&nbsp;<\/li><\/ul><figure class=\"wp-block-table\"><table><tbody><tr><td>The 3 <a href=\"https:\/\/wp-rocket.me\/google-core-web-vitals-wordpress\/\">Core Web Vitals<\/a> are important for SEO because Google made the Page Experience an official ranking factor.<\/td><\/tr><\/tbody><\/table><\/figure><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"379\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood-.png\" alt=\"\" class=\"wp-image-5553885\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood--310x147.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood--768x364.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood--127x60.png 127w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Example-of-a-page-experience-on-mobile-Source-Phil-Isherwood--190x90.png 190w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Example of a page experience on mobile &#8211; Source: <a href=\"https:\/\/phil-isherwood.co.uk\/resources\/search-console\/google-search-console-page-experience-guide\/\">Phil Isherwood&nbsp;<\/a><br><\/figcaption><\/figure><p>\u2705WordPress plugins you can use to run your SEO audit:<\/p><ul class=\"wp-block-list\"><li><a href=\"https:\/\/rankmath.com\/\">Rank Math<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast<\/a>, and <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\">All-in-one-SEO<\/a> &#8211; probably the most popular WordPress plugins that help you optimize your site&#8217;s content and keywords. They perform a complete SEO audit of your website and generate a detailed report with the areas of improvement on both the content and technical levels.<\/li><\/ul><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"794\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath-.png\" alt=\"Extract of the SEO report provided by Rank Math - Source: Rankmath\n\" class=\"wp-image-5553892\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath--196x195.png 196w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath--768x762.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath--60x60.png 60w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Extract-of-the-SEO-report-provided-by-Rank-Math-Source-Rankmath--91x90.png 91w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Extract of the SEO report provided by Rank Math &#8211; Source: <a href=\"https:\/\/rankmath.com\/blog\/seo-audit\/\">Rankmath<\/a><br><\/figcaption><\/figure><p>After running your SEO audit, it will be easy to identify and fix the areas of improvement. You\u2019ll know what to optimize in your content and adjust on a technical level. The following list provides some useful tips to keep in mind to improve your ranking on Google.&nbsp;<\/p><div id=\"om-olkrjzfbhlynbs54rv6z-holder\"><\/div>\n\t<script>(function (d, u, ac) {\n\t\t\tvar s = d.createElement('script')\n\t\t\ts.type = 'text\/javascript'\n\t\t\ts.src = 'https:\/\/a.omappapi.com\/app\/js\/api.min.js'\n\t\t\ts.async = true\n\t\t\ts.dataset.user = u\n\t\t\ts.dataset.campaign = ac\n\t\t\td.getElementsByTagName('head')[0].appendChild(s)\n\t\t})(document, 20440, 'olkrjzfbhlynbs54rv6z')<\/script><h3 class=\"wp-block-heading\">2. Check What\u2019s Indexable&nbsp;<\/h3><p>Your page is considered \u201cindexed by Google\u201d if it can be accessed and crawled by the &#8220;Googlebot&#8221; (Google\u2019s crawler). The bot analyzes the structure, the content, and the topic of the page stored in the Google index.&nbsp; If the pages can be indexed, they\u2019ll be shown in Google search results. That\u2019s why you should ensure that all your relevant and important pages are indexable. You should also define the pages you don\u2019t want to be indexed for specific reasons, such as those you want to hide from users (forum discussion, thank you page, landing pages for ads.).&nbsp;<\/p><h4 class=\"wp-block-heading\">How Do I Check If Search Engines Index All Pages?<\/h4><p>You can use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\">Google Search Console<\/a> tool to check if your pages are indexed. It comes with an URL Inspection tool that tells you whether a page can be indexable.<\/p><p>For example, Ahrefs checked if one of their articles was indexable using Google Search Console, and they found out that it was, as you can see in the message below:<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"307\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-.png\" alt=\"Indexed page - Source: Ahrefs\n\" class=\"wp-image-5553900\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs--310x119.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs--768x295.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs--156x60.png 156w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs--235x90.png 235w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Indexed page &#8211; Source: <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a><br><\/figcaption><\/figure><p>How Do I Set a Page to Noindex in WordPress?<\/p><p>To exclude a page from being indexed by Google, you have to <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/block-indexing#:~:text=by%2Dpage%20basis.-,Implementing%20noindex,is%20not%20supported%20by%20Google\">include the noindex rule<\/a> on the page as a &lt;meta&gt; tag or as an HTTP response header.&nbsp;<\/p><p>\u2705You can also use an SEO WordPress plugin because most of them have the option to noindex a specific page.&nbsp;<\/p><h3 class=\"wp-block-heading\">3. Redirect 404 Pages<\/h3><p>404 errors happen when a user or a bot tries to access a page that does not exist on a domain. It can happen because the URL does not exist at all or because the page and its content has been removed. In this case, you should redirect the 404 page, especially if it contains links to other relevant pages on your website \u2013 otherwise, their traffic may be affected, as well as the overall internal linking profile.&nbsp;<\/p><p>It\u2019s recommended to redirect 404 pages toward an existing page through a 301 (permanent) redirect. The best practice is redirecting the page toward similar content; otherwise the home page will be your best choice. There are several options to redirect 404 pages on WordPress:&nbsp;<\/p><p>\u2705 The manual way &#8211; redirect all 404 pages to the homepage.<\/p><ul class=\"wp-block-list\"><li>Check if your theme has a 404.php file.&nbsp;<\/li>\n\n<li>Create a new file in your WordPress theme folder or edit this file instead using a file manager tool like Filezilla.&nbsp;<\/li>\n\n<li>Once you\u2019re connected, add the following code as the first line in your 404.php file:<\/li><\/ul><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"307\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1.png\" alt=\"Redirection code snippet - Source: WP Rocket\n\" class=\"wp-image-5553907\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1-310x119.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1-768x295.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1-156x60.png 156w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Indexed-page-Source-Ahrefs-1-1-235x90.png 235w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Redirection code snippet &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><ul class=\"wp-block-list\"><li>Don\u2019t forget to save the 404.php file and reupload it to your theme directory.<\/li><\/ul><p>\u2705 If you are uncomfortable editing the code, you can use one of the WordPress plugins below to add the redirection:<\/p><ul class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/404-to-homepage\">404 to Homepage<\/a> &#8211; the plugin works out-of-the-box. It will redirect any link that does not exist to the homepage.<\/li>\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\">Redirection<\/a> &#8211; you can use it to set up a couple of redirects to a handful of outdated pages.<\/li><\/ul><h3 class=\"wp-block-heading\">4. Create an XML Sitemap<\/h3><p>An efficient XML sitemap acts as a map of your WordPress site that guides Google into all your most relevant pages. XML sitemaps are good for SEO because they allow search engines to find your most important pages quickly and let them know that some content has been updated.&nbsp;<\/p><p>All pages should be included except for the pages that do not need to be crawled by Google, such as a \u201cthank you\u201d page for any users subscribing to the newsletter of your e-commerce site.&nbsp;<\/p><p>We recommend using a WordPress plugin to create your sitemap. It will help search engines index your website content and tell them which pages and files are important to your site. For example, you can use a plugin like Sitemap Generator for Google.&nbsp;<\/p><p>\u2705 <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\">Sitemap Generator for Google<\/a> &#8211; this plugin improves your SEO rankings by creating page, news, video, HTML, and RSS sitemaps.<\/p><p><\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google-.png\" alt=\"Sample XML sitemap - Source: Sitemap Generator for Google\n\" class=\"wp-image-5553918\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google--288x195.png 288w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google--768x519.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google--89x60.png 89w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Sample-XML-sitemap-Source-Sitemap-Generator-for-Google--133x90.png 133w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Sample XML sitemap &#8211; Source: <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\">Sitemap Generator for Google<\/a><br><\/figcaption><\/figure><h3 class=\"wp-block-heading\">5. Improve Performance and Optimize Your Images<\/h3><p>Page speed is a direct ranking factor for SEO because Google rewards fast sites over slow ones (including performance on mobile). Google\u2019s Page Experience, the latest SEO ranking factor, includes the <a href=\"https:\/\/wp-rocket.me\/google-core-web-vitals-wordpress\/\">Core Web Vitals<\/a>, a set of specific factors that define the web page&#8217;s overall user experience. You can audit the <a href=\"https:\/\/wp-rocket.me\/lighthouse-performance-score-wordpress\/\">performance of your WordPress site using Lighthouse on PageSpeed Insights<\/a>. Most of the time, the main issues that slow down a site are poor code optimization, high server response time, too many render-blocking elements, unoptimized images, and lack of caching.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed-.png\" alt=\"Performance issues flagged by Lighthouse - Source: PageSpeed\n\" class=\"wp-image-5554064\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed--310x171.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed--768x424.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed--109x60.png 109w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Performance-issues-flagged-by-Lighthouse-Source-PageSpeed--163x90.png 163w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Performance issues flagged by Lighthouse &#8211; Source: <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed<\/a><br><\/figcaption><\/figure><p>To improve the speed and optimize the SEO of your WordPress site, you can use a few plugins that will do the heavy lifting for you. Here\u2019s the toolbox you can use to improve your website speed (and, as a correlation, your SEO performance):&nbsp;<\/p><p>\u2705 <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a> &#8211; one of the best caching plugins that help you improve your Core Web Vitals and increase the speed of your WordPress site. WP Rocket automatically implements caching, text compression and allows you to defer and delay JS, remove unused CSS, implement lazy loading, and much more.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3.png\" alt=\"CSS optimization - Source: WP Rocket\n\" class=\"wp-image-5554076\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3-294x195.png 294w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3-768x509.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3-91x60.png 91w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/CSS-optimization-Source-WP-Rocket-3-136x90.png 136w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">CSS optimization &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a><br><\/figcaption><\/figure><p>WP Rocket is recommended by GTmetrix if you need to improve your server response time, optimize your code, and implement caching and lazy loading.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"725\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix-.png\" alt=\"GTmetrix recommends WP Rocket to boost performance - Source: GTmetrix\n\" class=\"wp-image-5554084\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix--215x195.png 215w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix--768x696.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix--66x60.png 66w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/GTmetrix-recommends-WP-Rocket-to-boost-performance-Source-GTmetrix--99x90.png 99w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">GTmetrix recommends WP Rocket to boost performance &#8211; Source: <a href=\"https:\/\/gtmetrix.com\/\">GTmetrix<\/a><br><\/figcaption><\/figure><p>\u2705 <a href=\"https:\/\/rocketcdn.me\/\">RocketCDN<\/a> &#8211; a powerful and easy-to-use CDN that comes with a free WordPress plugin and does all the technical setup for you.&nbsp;<\/p><p>\u2705 <a href=\"https:\/\/imagify.io\/\">Imagify<\/a> &#8211; to optimize and compress your images without compromising on quality. Imagify has a smart compression mode that allows you to significantly reduce your image&#8217;s file size without impacting its visual aspect.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify-.png\" alt=\"Unaltered quality after compression - Source: Imagify\n\" class=\"wp-image-5554112\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify--292x195.png 292w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify--768x513.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify--90x60.png 90w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Unaltered-quality-after-compression-Source-Imagify--135x90.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Unaltered quality after compression &#8211; Source: <a href=\"https:\/\/imagify.io\/\">Imagify<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Do you still need to compare more performance tools that can boost your SEO?&nbsp;<\/strong>\ud83d\udcd6 Check our list of <a href=\"https:\/\/imagify.io\/blog\/best-image-optimizer-plugins-wordpress\/\">the best image optimizer plugins<\/a> (with data)\ud83d\udcd6 Read more about <a href=\"https:\/\/wp-rocket.me\/blog\/best-lazy-load-plugins-wordpress\/\">the best lazy loading plugins<\/a><\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"wp-block-heading\">6. Use a Responsive\/Mobile-Friendly WordPress Theme<\/h3><p>Responsive design affects your SEO, and mobile-friendly websites tend to load faster than those that are not. Amongst other SEO factors, mobile-friendliness can help give you a boost in search engine results.&nbsp;<\/p><p>Every page builder on the market (Elementor, Divi, The WPBakery Page Builder, and more) allow you to design your site on mobile, so any themes that support them are a good match. To test if your theme is responsive, you can simply try it on your mobile device or follow a few techniques:<\/p><p>\u2705 <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile Optimization Test with Google<\/a> &#8211; it explores the mobile-friendliness of your website.&nbsp;&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato-.png\" alt=\"\u201cResponsive\u201d keyword to find a mobile-friendly theme - Source: Envato\n\" class=\"wp-image-5554122\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato--310x165.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato--768x408.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato--113x60.png 113w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Responsive-keyword-to-find-a-mobile-friendly-theme-Source-Envato--169x90.png 169w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">\u201cResponsive\u201d keyword to find a mobile-friendly theme &#8211; Source: <a href=\"https:\/\/elements.envato.com\/fr\/?gclid=CjwKCAjwxr2iBhBJEiwAdXECw3YMj35ppBgiUFFxEj7z6ufThRxCf8f_nStAKLXYES5VGyyXVjympRoCcvAQAvD_BwE\">Envato<\/a><br><\/figcaption><\/figure><h3 class=\"wp-block-heading\">7. Use Categories and Tags Properly in WordPress<\/h3><p>Categories and tags are the two main taxonomies that WordPress provides to organize the content of your website or blog. Categories are useful for improving your search engine optimization because they help search engines understand your website structure and content.<\/p><p>They are like the \u201ctable of contents\u201d for a blog or website, contributing to easy information architecture.<\/p><p>Tags are similar to the index at the end of a book. They are more specific keywords describing the content. For example, a category could be \u201chotel\u201d with the following tags associated with it: \u201cfamily-friendly\u201d, \u201csea-view\u201d, or \u201cswimming pool\u201d. The purpose of tags is to help link posts with related content.&nbsp;<\/p><figure class=\"wp-block-table\"><table><tbody><tr><td>Example of categories<\/td><td>Example of tags<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"blob:https:\/\/wp-rocket.me\/26fd565f-30eb-4179-a3e3-2c69babe1e1e\" width=\"286\" height=\"160\"><\/td><td><img loading=\"lazy\" decoding=\"async\" src=\"blob:https:\/\/wp-rocket.me\/f813a87c-2ee8-43b4-9e2c-5f7ba68b595e\" width=\"286\" height=\"128\"><\/td><\/tr><\/tbody><\/table><\/figure><p>As an example, TripAdvisor uses categories to get more relevant traffic by creating content resonating with users\u2019 needs. On top, most of the users would click on the article because the title in the first place matches their search intent.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"294\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket.png\" alt=\"TripAdvisor uses categories and tags to gain more specific traffic - Source: WP Rocket\n\" class=\"wp-image-5554132\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket-310x114.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket-768x282.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket-163x60.png 163w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/TripAdvisor-uses-categories-and-tags-to-gain-more-specific-traffic-Source-WP-Rocket-245x90.png 245w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">TripAdvisor uses categories and tags to gain more specific traffic &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><h3 class=\"wp-block-heading\">8. Use SEO-Friendly Permalinks&nbsp;<\/h3><p>The URL should explain what\u2019s on the page or the post so they\u2019re easy to read by users and search engine bots.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"537\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket-.png\" alt=\"Best practice for URLs on WordPress - Source: WP Rocket\n\" class=\"wp-image-5554142\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket--291x195.png 291w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket--768x516.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket--89x60.png 89w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Best-practice-for-URLs-on-WordPress-Source-WP-Rocket--134x90.png 134w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Best practice for URLs on WordPress &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a><br><\/figcaption><\/figure><p>To define the best SEO-friendly URL structure for your permalinks and archives, go to <strong>Settings <\/strong>&gt;<strong> Permalinks <\/strong>&gt;<strong> Post name.<\/strong><\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket-.png\" alt=\"SEO-friendly settings for your URLs on WordPress - Source: WP Rocket\n\" class=\"wp-image-5554154\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket--310x157.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket--768x389.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket--119x60.png 119w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-friendly-settings-for-your-URLs-on-WordPress-Source-WP-Rocket--178x90.png 178w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">SEO-friendly settings for your URLs on WordPress &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td>\ud83c\udfd7\ufe0f Simple and easy-to-understand URLs are the best SEO-friendly ones.<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"wp-block-heading\">9. Take Advantage of WordPress Comments<\/h3><p>Genuine (spam-free) comments are a great indication of user engagement on your WordPress site. An engaged community means that there is traffic coming to your site, many links pointing to it, and as a result, an improved SEO.<\/p><figure class=\"wp-block-table\"><table><tbody><tr><td>\ud83d\udca1<strong>Tip:<\/strong> If you have a post with a long thread of comments, we recommend you split them into several pages to avoid performance (and SEO) issues.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"wp-block-heading\">10. Enable Breadcrumbs<\/h3><p>Breadcrumbs are a powerful way to let users understand where they are on a website. They also help search engines crawl the content, and understand the information architecture and the hierarchy of your WordPress site.&nbsp;<\/p><p>Here\u2019s an example of breadcrumbs:<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket-.png\" alt=\"Breadcrumbs - Source: WP Rocket\n\" class=\"wp-image-5554170\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket--310x115.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket--768x284.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket--162x60.png 162w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Breadcrumbs-Source-WP-Rocket--243x90.png 243w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Breadcrumbs &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a><br><\/figcaption><\/figure><p>\u2705 Use a plugin like Yoast SEO to set up breadcrumbs. All you need to do is add the block to the post or the page of your choice by going to <strong>Yoast SEO<\/strong> > <strong>Settings<\/strong> > <strong>Breadcrumbs.<\/strong><\/p><h3 class=\"wp-block-heading\">11. Improve Internal Linking<\/h3><p>Internal linking means linking one page from another on your WordPress site. Google navigates through those links to understand the structure of your website and how pages are connected to each other, and then display the most accurate search results. In other words, links <em>are<\/em> a key part of your site architecture.&nbsp;<\/p><p>When adding links, ensure the anchor texts look natural in your copy. Don\u2019t use the same keywords every time.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket-.png\" alt=\"A good vs a non-optimized anchor link - Source: WP Rocket\n\" class=\"wp-image-5554198\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket--293x195.png 293w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket--768x511.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket--90x60.png 90w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/A-good-vs-a-non-optimized-anchor-link-Source-WP-Rocket--135x90.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">A good vs a non-optimized anchor link &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/features\/\">WP Rocket<\/a><br><\/figcaption><\/figure><p>\u2705 Audit internal links with the <a href=\"https:\/\/search.google.com\/search-console\/\">Google Search Console<\/a> and use a WordPress plugin like <a href=\"https:\/\/wordpress.org\/plugins\/internal-links\/\">Internal Link Juicer<\/a> to improve your internal linking strategy. The plugin enhances your user experience (UX) by highlighting the right content for the context.<\/p><p>\u2705 A crawling tool will also help to understand the internal linking profile and improve the link juice between pages.<\/p><figure class=\"wp-block-table\"><table><tbody><tr><td>\ud83d\udca1<strong>Tip:<\/strong>&nbsp;If you just publish a new post or page: Use Semrush (for example) to check your best-performing page SEO-wiseTry to naturally add internal links from those high-authority pages to the new post.<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"wp-block-heading\">12. Have an SEO Content Strategy<\/h3><p>An SEO strategy is the process of organizing a website&#8217;s content by relevant topics to improve the ranking position in the search results. The ultimate goal is to optimize your WordPress site content-wise to gain organic traffic from search engines. You can base the strategy on three major axes:<\/p><h4 class=\"wp-block-heading\">I. Information architecture <\/h4><p>It means creating an easy and clear structure that includes a straightforward hierarchy and navigation through categories and pages so that both users and search engines can understand what the website is about and find the relevant information according to their needs.&nbsp;&nbsp;<\/p><h4 class=\"wp-block-heading\">II. Keyword research <\/h4><p>It&#8217;s the process of finding search terms that match with user search intents (e.g., \u201cred maxi dress\u201d). It helps you find better content ideas and match users&#8217; wants and needs. As a result, you get to create highly engaging content and drive more qualified traffic to your site.&nbsp;<\/p><p>\u2705Recommended tools to conduct keyword research:<\/p><ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a> &#8211; to uncover the best national and local keywords and analyze how your competitors rank for a specific request.<\/li><\/ul><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush-.png\" alt=\"SEO analysis and keywords research - Source: Semrush\n\n\" class=\"wp-image-5554207\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush--310x174.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush--768x432.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush--107x60.png 107w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/SEO-analysis-and-keywords-research-Source-Semrush--160x90.png 160w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">SEO analysis and keywords research &#8211; Source: <a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a><br><\/figcaption><\/figure><ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> &#8211; another powerful tool that shows you how a specific domain is performing. For instance, this includes the total number of backlinks, referring domains,&nbsp; content review, and organic keywords.<\/li><\/ul><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"361\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com-.png\" alt=\"Keywords Explorer by Ahrefs - Source: ahrefs.com\n\" class=\"wp-image-5554218\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com--310x140.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com--768x347.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com--133x60.png 133w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Keywords-Explorer-by-Ahrefs-Source-ahrefs.com--199x90.png 199w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Keywords Explorer by Ahrefs &#8211; Source: <a href=\"https:\/\/ahrefs.com\/\">ahrefs.com<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td>\ud83d\udca1By researching the most appropriate target keywords, you increase your chance to rank well in search engines for a specific topic.<\/td><\/tr><\/tbody><\/table><\/figure><h4 class=\"wp-block-heading\">III. The pillar page strategy <\/h4><p>The main idea of the pillar topic strategy is to have a pillar page that focuses on a specific topic and then cluster articles around it, linking to the main page and the other way around. Below, you can see an example of a Pillar Page (Core Web Vitals) and several cluster pages that are linked together:&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"904\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket.png\" alt=\"The pillar page strategy in SEO - Source: WP Rocket\n\" class=\"wp-image-5554224\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket.png 1350w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket-291x195.png 291w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket-768x514.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket-90x60.png 90w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/The-pillar-page-strategy-in-SEO-Source-WP-Rocket-134x90.png 134w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption class=\"wp-element-caption\">The pillar page strategy in SEO &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><h3 class=\"wp-block-heading\">13. On-Page Optimization With an SEO WordPress Plugin (Bonus: 2 Examples)<\/h3><p>On-page optimization (or on-page SEO) refers to all the techniques that can be applied directly to your WordPress site<strong> <\/strong>to improve its position in search engine rankings. As mentioned in this article, this includes improving the content of an article, the meta description, the title tags, the post excerpts, and having a better internal linking strategy.&nbsp;<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo.png\" alt=\"\" class=\"wp-image-5554232\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo-292x195.png 292w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo-768x513.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo-90x60.png 90w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/on-page-vs-off-page-seo-135x90.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">On-page SEO vs Off-page SEO &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td>\u2699\ufe0f An SEO WordPress plugin audits your site, but it also allows you to apply the necessary changes to reach a better on-page SEO.<\/td><\/tr><\/tbody><\/table><\/figure><p>\u2705 The easiest way to perform on-page SEO is to use a WordPress plugin like RankMath, Yoast, and AIO SEO. They offer similar features when optimizing your page. Let\u2019s see a few examples below.&nbsp;<\/p><p>With <a href=\"https:\/\/rankmath.com\/\">RankMath<\/a>, you need to go to the <strong>General<\/strong> tab, where you can see some basic SEO recommendations, such as the focus keyword, the title tag, the meta description, and so on. Let\u2019s focus on the title tags (it\u2019s crucial to optimize them as they play an essential role in improving organic ranking). RankMath highlights the main keyword that you need to include in the title tag. In our example, the keyword is \u201chotels\u201d:<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"505\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket-.png\" alt=\"RankMath on-page recommendations (title tag) - Source: WP Rocket\" class=\"wp-image-5554242\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket-.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket--310x195.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket--768x485.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket--95x60.png 95w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/RankMath-on-page-recommendations-title-tag-Source-WP-Rocket--143x90.png 143w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">RankMath on-page recommendations (title tag) &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><\/figcaption><\/figure><p>Once you finish the <strong>Basic SEO<\/strong> tab, you can continue to fix the audit and go through each recommendation about the content readability and the more advanced suggestions.<\/p><p>Similarly, you can optimize your title tag with <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO<\/a>. Navigate to the page or post of your choice, then scroll down to the on-page SEO section and add your title tag as shown below:<\/p><figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket.png\" alt=\"Yoast on-page recommendations (title tag) - Source: WP Rocket\n\" class=\"wp-image-5554251\" width=\"600\" height=\"594\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket-197x195.png 197w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket-768x760.png 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket-61x60.png 61w, https:\/\/wp-rocket.me\/wp-content\/uploads\/2023\/05\/Yoast-on-page-recommendations-title-tag-Source-WP-Rocket-91x90.png 91w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Yoast on-page recommendations (title tag) &#8211; Source: <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><br><\/figcaption><\/figure><figure class=\"wp-block-table\"><table><tbody><tr><td>\ud83d\udcd6 Want to start your on-page optimization? We\u2019ve listed the <a href=\"https:\/\/wp-rocket.me\/blog\/best-seo-plugins-wordpress\/\">10 best SEO plugins<\/a> for your WordPress site.<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"wp-block-heading\">Wrapping up<\/h2><p>You have seen in this article that most SEO optimization tips are easy to implement if you have the right tools. This involves several techniques, from optimizing on-page content to a more technical approach.&nbsp;<\/p><p>Here are the main highlights you should remember when starting your SEO journey on WordPress:<\/p><ul class=\"wp-block-list\"><li>Keep auditing your WordPress site with a website crawler and an SEO plugin like Rank Math or Yoast SEO<\/li>\n\n<li>Check all your important pages can be crawlable and indexed by search engines<\/li>\n\n<li>Make your content easy to crawl for search engines (use a sitemap, breadcrumbs, clear URLs, categories, and tags).<\/li>\n\n<li>Conduct thorough keywords research<\/li>\n\n<li>Create relevant and original content<\/li>\n\n<li>Optimize your images with a plugin like <a href=\"https:\/\/imagify.io\/features\/\">Imagify<\/a><\/li>\n\n<li>Improve website speed and performance with a plugin like <a href=\"https:\/\/wp-rocket.me\/\">WP Rocket<\/a><\/li><\/ul><p>We hope this article helped you to understand the efforts to put into your SEO strategy for WordPress. Do you want to rank better on Google? Start optimizing your website today by following our tips!<\/p>","protected":false},"excerpt":{"rendered":"<p>How to optimize SEO in WordPress? Here are practical ways to increase SEO for your WordPress website.<\/p>\n","protected":false},"author":188114,"featured_media":1363696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-1410096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Ways to Improve SEO on Your WordPress Website<\/title>\n<meta name=\"description\" content=\"Want to know how to optimize SEO in WordPress? Great! 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