{"id":1881462,"date":"2020-02-05T10:39:42","date_gmt":"2020-02-05T09:39:42","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=1881462"},"modified":"2021-07-29T10:29:13","modified_gmt":"2021-07-29T08:29:13","slug":"increase-online-presence","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/increase-online-presence\/","title":{"rendered":"How to Increase Your Online Presence Through Your WordPress Site"},"content":{"rendered":"

If you want to build your online presence and connect with potential clients, subscribers, fans, or anyone else, WordPress makes a great choice.
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WordPress gives you all the tools you need to increase your online presence…and it does it without requiring any special technical knowledge. There’s a reason why it’s now used by over 35%<\/a> of the world’s websites.
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But if you want to successfully grow your online presence with WordPress, there are some specific tips and strategies that you should implement to get the best results from your efforts.
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That’s what we’re going to cover in this post – nine tips for how to increase your online presence with your WordPress site.<\/p>

Nine Ways to Increase Your Online Presence With WordPress<\/h2>

1. Create a Blog to Draw People in With Content<\/h3>

There’s a reason why almost every individual and business has a blog:
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Creating blog content gives you a great chance to grow your presence by providing valuable content to your visitors.
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For example, take the very blog that you are reading right now. We sell a WordPress performance plugin<\/a>, but we also blog about general WordPress and business topics <\/strong>because we know that it’s what our audience is interested in.
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Even if our posts aren’t directly tied to selling products, our blog still gives us a chance to connect with new people and grow our online presence.
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It can do the same for you\u2026
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When you think about what to blog about, you want to consider this question:
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What type of content would people who are interested in my product\/service\/etc also<\/em> be interested in?
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For example, if you sell swim training equipment, you might blog about how to improve swimming technique, training routines, etc.
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Or, if you sell a software product for restaurants, you might blog about how to successfully grow and manage a restaurant.<\/p>

2. Make Sure Your Site Loads Fast for a Good User Experience<\/h3>

If you want to successfully grow your online presence, you need to make sure your website loads fast. No, we’re not just saying this because we sell a WordPress performance plugin.
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We’re saying this because there’s tons of data that shows that slow-loading websites drive visitors away. For example, as your site slows down, its “bounce rate” goes up<\/a>. Your site’s bounce rate is essentially the percentage of visitors who leave your site without engaging.<\/em>
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And if you’re trying to grow<\/em> your online presence, having visitors leave right away is the last thing that you want, right?
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So how can you make sure your WordPress site loads fast? Well, that’s where WP Rocket comes in.
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WP Rocket<\/a> provides an easy way to implement almost all of the WordPress performance optimization best practices. Just install it, activate it, and your site will already be loading faster.
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Then, if you want to go further, you can configure some additional settings to optimize your files, speed up media content, and just generally make your site even faster.<\/p>

3. Nail Your Core Pages to Build a Connection<\/h3>

If you pay attention while browsing the Internet, you’ll notice that almost every website has the same set of core pages, with the most universal page being “About”.
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Your “About” page is important because it’s where you can build a connection with visitors, no matter where they come from.
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Your goal here is to show the “behind the scenes” look at your personality\/brand to better connect with your visitors.
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For example, on our About page<\/a>, we showcase our philosophy and team members (with lots of pictures).<\/p>

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In the Abou page you can showcase your philosophy and team members<\/figcaption><\/figure>

If your website is primarily a blog, it’s also a great idea to create a “Start Here” page. You can use this page to link to your most important blog posts so that visitors can quickly get hooked on your best content.<\/p>

4. Pick a Theme That Puts Your Best Foot Forward<\/h3>

Your WordPress theme controls how your site looks, so it’s an important part of building your online presence.
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You want to balance two things when picking a theme:<\/p>

  1. Usability<\/li>
  2. Brandability<\/li><\/ol>

    Basically, you want to create a site that’s uniquely branded and memorable…but you don’t want to achieve that at the expense of usability.<\/p>

    For example, have you ever visited a site that looks really cool but is impossible to navigate? It’s annoying, right? So don’t forget to balance both aspects.<\/p>

    We can actually throw in a third element here – performance optimization. You also want to pick a theme that will set you up with a quick-loading foundation, for the same reason we discussed above.
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    \"What<\/figure>

    Confused about how to achieve all three? Don’t worry! We collected some of the best, quick-loading WordPress themes here<\/a>. All of them are free and most also give you tons of customization options to create the perfect website.<\/p>

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