{"id":2818737,"date":"2020-10-22T14:00:04","date_gmt":"2020-10-22T12:00:04","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=2818737"},"modified":"2024-06-28T12:18:29","modified_gmt":"2024-06-28T10:18:29","slug":"halloween-and-black-friday-deals","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/halloween-and-black-friday-deals\/","title":{"rendered":"What to expect from Halloween and Black Friday deals?"},"content":{"rendered":"

“Life was so beautiful<\/em>
Then we all got locked down<\/em>
Feel like a ghost<\/em>
Living in a ghost town<\/em>“<\/p>

Nope, the Rolling Stones new song<\/a> is not announcing the next Halloween Sales! ?
But it resonates a lot with this pandemic period. <\/p>

Whether you run an eCommerce store or are looking for good WordPress deals, the last quarter of the year is a highly strategic time. Halloween sales, Black Friday deals and Cyber Monday bring many opportunities to increase sales and\/or snag deals online.<\/p>

But the past 6 months changed a lot of things. And Halloween will be the 1st major sales event since the pandemic started. <\/p>

In this article, we\u2019ll go through what we learned for the past few months at WP Rocket and how we are getting prepared for Halloween and Black Friday sales.<\/p>

Interested? Let\u2019s start!<\/p>

The pandemic accelerated the shift to eCommerce<\/h2>

Back in March, many businesses had to rapidly strengthen their online activities and expedite their digital transformation. If you were able to switch your business to 100% online or if you already had an eCommerce store, chances are that you had a Black Friday-like time in March.<\/p>

As many other websites described it, at WP Rocket we experienced a surge in interest and a decent growth in traffic from the end of March 2020.<\/p>

As Alex Denning puts it in his post about Covid and WordPress<\/a>:<\/p>

It\u2019s reasonable to assume this increase is driven by the pandemic and, most likely, businesses suddenly needing a web presence.<\/em><\/p><\/blockquote>

We were first surprised and then pleased to see that, like other tools, WP Rocket is considered as essential to build a website.<\/strong><\/p>

From June 2020 the good trend started to slow down a little but is still way better than what we could expect when starting 2020.<\/p>

And numerous sources report ecommerce trending<\/a> far better as consumers turn to online shopping. <\/p>

Common Thread Collective assesses that in the United States, eCommerce has had 5 years of growth in the last 6 months!<\/strong><\/p>

\"Coronavirus
Source: Common Thread Collective<\/a><\/figcaption><\/figure>

This eCommerce shift has changed the way we buy and there is no doubt that the last quarter\u2019s sales of 2020 will happen online.<\/p>

Web Performance is more crucial than ever <\/h2>

With that shift to online business, all website owners need to strengthen their technological platforms. They need to make sure their website is fully optimized for SEO, traffic and conversion.<\/p>

With the increase of online activities, many of us experienced performance issues, especially if you live in a country or a region with weaker internet infrastructures. <\/p>

As networks became slower, performance issues became more visible<\/strong>. Put another way, if your website already had poor or medium range scores, the rise in internet pressure only increased your audience\u2019s frustration and loss of trust and revenue.<\/p>

\"The
The rise in global internet pressure- source<\/a><\/figcaption><\/figure>

This pandemic highlighted the importance of web performance, at a worldwide level.<\/p>

But people also need a service they can trust.<\/p>

At WP Rocket we all work remotely from the start. So even if it was in a different climate, the pandemic has not stopped us in our constant efforts to improve our service.<\/p>

That\u2019s how we released 2 major versions in the past months: <\/p>