{"id":3115545,"date":"2021-01-13T12:14:00","date_gmt":"2021-01-13T11:14:00","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=3115545"},"modified":"2024-03-11T17:24:34","modified_gmt":"2024-03-11T16:24:34","slug":"wp-rocket-new-website","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/","title":{"rendered":"Introducing the WP&nbsp;Rocket New Website: New Brand Identity and CX Improvements"},"content":{"rendered":"<article class=\"entry-content wrapper--800 post-content hentry\">\n<div>\n<div class=\"single-post__share-section\"><\/div>\n<div>\n<p>The WP\u00a0Rocket new website is finally here! We can\u2019t wait to tell you more about the website redesign and why this change will significantly improve your user and customer experience.<\/p>\n<p>We\u2019ll start with the reason why we decided to launch a new website. You\u2019ll find out one of the next goals that led us to this change.<\/p>\n<p>We\u2019ll explore the foundation of our new brand identity: our values. You\u2019ll learn how they will have a positive impact on your experience as a Rocketeer.<\/p>\n<p>We\u2019ll then show you what\u2019s new in terms of menu and new pages. We heard your feedback, and we bet you\u2019ll be as excited as us for the improvements. One word to define what\u2019s new: simplicity.<\/p>\n<p>Let\u2019s dive in!<\/p>\n<h2>Why Launch a New Website?<\/h2>\n<p>We gave you a hint in <a href=\"https:\/\/wp-rocket.me\/blog\/7-years\/\">our 7th-anniversary post<\/a>: we showed you the three website versions we had since WP\u00a0Rocket was born and said that we believe in constant improvement.<\/p>\n<p>We launched the website you used to know in 2017. Back then, we updated the logo and our brand identity, and we chose colors and patterns that would focus on performance and speed.<\/p>\n<p>In the last year, we realized we wanted to help more users understand why speed matters for their business.<\/p>\n<p>In other words, educating users on web performance and its related topics is one of our next goals.<\/p>\n<p>And it was time to launch a new website that would let us accomplish our mission.<\/p>\n<p>We needed a new brand identity, a different design, new pages, and more accessible content to non-technical users. You\u2019ll find all new content written in plain English, we promise!<\/p>\n<p>As you\u2019ll read, we created content for specific business needs; we covered many aspects of the WP\u00a0Rocket features and compatibilities; we strengthened how you can get support or join our Community.<\/p>\n<p>Ready to find out more?<\/p>\n<h2>A New Brand Identity: Our Values<\/h2>\n<p>Brand values define us as a company and are the foundation of our identity.<\/p>\n<p>They closely connect with the reliability, easiness, and quality of our product. And they ensure you\u2019re making the best decision for your business. Because you know that web performance has a direct impact on your business, right?<\/p>\n<p><strong>Performance, empathy, simplicity, generosity, and humility<\/strong> are our values.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3147543\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Values-2-for-blog-post-announcement.png\" sizes=\"(max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Values-2-for-blog-post-announcement.png 1600w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Values-2-for-blog-post-announcement-310x177.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Values-2-for-blog-post-announcement-768x439.png 768w\" alt=\"Our brand values\" width=\"1600\" height=\"914\" \/><figcaption>Our brand values<\/figcaption><\/figure>\n<p>They\u2019re based on a human-first approach and show the goals and behaviors we always strive to put in place.<\/p>\n<p>A human-first approach means that relations within the company and with our customers play a key role in the company\u2019s development and the high-quality support experience we want to provide.<\/p>\n<p>That\u2019s why our values embody our identity. Let\u2019s take a closer look at each of them! \ud83d\udc47<\/p>\n<ul>\n<li><strong>Performance<\/strong> shows the <em>quality of our product <\/em>and what it brings to you.<\/li>\n<li><strong>Empathy<\/strong> lets us constantly question and improve the <em>quality of our services<\/em> and support. We\u2019re a close-knit team that listens to you.<\/li>\n<li><strong>Simplicity <\/strong>guarantees <em>the easiness of our product<\/em><strong>. <\/strong>We\u2019re looking for simplicity in human relations, too. And we continue to create a more enjoyable product and work environment.<\/li>\n<li><strong>Generosity <\/strong>shows our <em>willingness to go the extra mile and bring you the most effective solution<\/em>. Rooting in generosity also allows our team to offer an ever-higher quality of service.<\/li>\n<li><strong>Humility<\/strong> shows our <em>constant effort for excellence<\/em>. We accept criticism, question ourselves, and feel the constant need to share and improve. And we don\u2019t rest on our laurels.<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>: you\u2019re in excellent hands. Your performance success is our success, and there\u2019s nothing that matters more to us. \ud83e\udd29<\/p>\n<h2>A Simpler Menu and New Pages<\/h2>\n<p>For the website redesign, simplicity has been our mantra. We aimed to improve both user and customer experience.<\/p>\n<p>We worked on a simpler menu and added some pages that will come in handy for sure.<\/p>\n<p>You can now enjoy a single menu that will answer your questions right away.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3147549\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Menu.png\" sizes=\"(max-width: 1430px) 100vw, 1430px\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Menu.png 1430w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Menu-310x24.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Menu-768x61.png 768w\" alt=\"The new single menu\" width=\"1430\" height=\"113\" \/><figcaption>The new single menu<\/figcaption><\/figure>\n<p>What about the new sections?<\/p>\n<p>Let\u2019s start with the one you\u2019ll probably enjoy the most. \ud83d\udc47<\/p>\n<p>The <strong>Resources<\/strong> section is a very juicy one for our Rocketeers! Besides the blog, the documentation, and the contact pages, we added two new pages: Help Center and Community.<\/p>\n<p>With the <strong><a href=\"https:\/\/wp-rocket.me\/support\/\">Help Center<\/a><\/strong> page, we want to provide you with a better user experience if you\u2019re facing any technical issues.<\/p>\n<p>First off, you\u2019ll find an overview of the resources that might answer your questions. It could be through our documentation, our YouTube channel, or our Facebook Group.<\/p>\n<p>You can also select a topic that will display a list of documentation pages and videos you can read and watch.<\/p>\n<p>If the resources provided don\u2019t solve your issue, you can always open a support ticket.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3147558\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/helpcenter.png\" sizes=\"(max-width: 856px) 100vw, 856px\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/helpcenter.png 856w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/helpcenter-212x195.png 212w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/helpcenter-768x706.png 768w\" alt=\"The New Help Center page\" width=\"856\" height=\"787\" \/><figcaption>The new Help Center page<\/figcaption><\/figure>\n<p>The <strong><a href=\"https:\/\/wp-rocket.me\/community\/\">Community<\/a><\/strong> page includes all the opportunities to join our Rocketeers community, from Facebook to the affiliate program and the translators and GitHub developers communities.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3147567\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/community.png\" sizes=\"(max-width: 798px) 100vw, 798px\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/community.png 798w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/community-191x195.png 191w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/community-768x782.png 768w\" alt=\"The new Community section\" width=\"798\" height=\"813\" \/><figcaption>The new Community section<\/figcaption><\/figure>\n<p>Do you already have a favorite one to join? \ud83d\ude4c<\/p>\n<p>And here are the other sections:<\/p>\n<ul>\n<li>The <strong>Why WP\u00a0Rocket?<\/strong> section will tell you why our cache plugin is the best choice according to your specific needs \u2014 no matter if you <a href=\"https:\/\/wp-rocket.me\/ecommerce\/\">run an e-commerce site<\/a>, you\u2019re a <a href=\"https:\/\/wp-rocket.me\/bloggers\/\">blogger<\/a>, work as a <a href=\"https:\/\/wp-rocket.me\/freelancers-agencies\/\">freelancer<\/a>, or in an agency.<\/li>\n<\/ul>\n<p>Your technical expertise doesn\u2019t matter either. The new pages are clear and accessible to everyone, including non-technical Rocketeers. The benefits of improving your website performance will be straightforward!<\/p>\n<p>Converting visitors into customers, speeding up your blog, simplifying your workflow while getting powerful results have never been so easy. And the \u201cTestimonials\u201d page will prove it once again.<\/p>\n<ul>\n<li>The <strong><a href=\"https:\/\/wp-rocket.me\/features\/\">Features<\/a> <\/strong>section has been updated. At the top of the main page, you\u2019ll find all the features that will be applied by default right after activating WP\u00a0Rocket. Then, you\u2019ll find a simple explanation for each of the tabs included in the plugin.All the features included in the Cache, File Optimization, Media, Preloading, Database, CDN, and Add-ons tabs will become easy to understand.You\u2019ll read in plain English why they\u2019re essential for performance optimization and what WP\u00a0Rocket does. Understanding how WP\u00a0Rocket works will be effortless.And there\u2019s more! You\u2019ll get answers to the most common questions about compatibilities with hostings themes and page builders, plugins, eCommerce, and multilingual. In this section, you\u2019ll also find the changelog.<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>: you\u2019ll get all the information and help you need most easily and more effectively. \ud83d\udcaa<\/p>\n<h2>A New Account Section<\/h2>\n<p>A <a href=\"https:\/\/wp-rocket.me\/account\/\">new Account section<\/a> is another improvement towards a better user and customer experience.<\/p>\n<p>We realized that a new Account area was essential to download your invoices or modify your account information easily and quickly.<\/p>\n<p>Let\u2019s go over the details of the new space. \ud83d\udc47<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3147002\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Capture-decran-2021-01-12-a-16.43.43.png\" sizes=\"(max-width: 242px) 100vw, 242px\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Capture-decran-2021-01-12-a-16.43.43.png 242w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Capture-decran-2021-01-12-a-16.43.43-67x195.png 67w\" alt=\"The new Account section\" width=\"242\" height=\"709\" \/><figcaption>The new Account section<\/figcaption><\/figure>\n<\/div>\n<p>As you can see, you\u2019ll get a vertical menu that will always display:<\/p>\n<ul>\n<li>The<strong> Download button <\/strong>so that you can easily have access to the plugin<\/li>\n<li>The <strong>Help Center link <\/strong>to get any help you might need.<\/li>\n<\/ul>\n<p>Let\u2019s see what you\u2019ll find:<\/p>\n<ul>\n<li><strong>Personal menu<\/strong>, right below your name: you\u2019ll get access to your personal information and billing. You can manage your subscriptions, download invoices, and change your password.<\/li>\n<li><strong>License<\/strong>: you\u2019ll get information about the license you bought, its expiration, or the next billing date. You\u2019ll also be able to renew or upgrade your license.<\/li>\n<li><strong>Sites<\/strong>: you\u2019ll find your websites\u2019 list with the possibility to remove, ban, or unban a site.<\/li>\n<li><strong>Images<\/strong>: if you want to optimize your images (and again, you should!), you can get an exclusive coupon to buy an Imagify plan.<\/li>\n<li><strong>Share the<\/strong> \u2764\ufe0f: here, you\u2019ll find the affiliate and referral programs.<\/li>\n<li><strong>Benefits<\/strong>: you\u2019ll keep posted on the offers from our partners.<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>: you\u2019ll get an easier mission control to enjoy our products. \ud83d\ude80<\/p>\n<h2>Ready to Start Exploring the New Website?<\/h2>\n<p>We decided to launch our new website to educate more users on how web performance and speed are essential nowadays.<\/p>\n<p>That\u2019s why we worked on several aspects, from new brand identity to new pages and a new Account area. We made our content easily available and accessible to everyone. We also strengthened how to get answers to any doubts and questions.<\/p>\n<p>Thanks to our new brand values, we reinforced our identity\u2019s pillars: performance, empathy, simplicity, generosity, and humility. The high quality of our products starts from here.<\/p>\n<p>It\u2019s time for you to start exploring the new website!<\/p>\n<p><em>Do you have a question you would like to know more about or something to share? Let us know in the comments!<\/em><\/p>\n<\/div>\n<\/div>\n<hr class=\"alignwide wp-block-separator\" \/>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Ready to know everything about our new website? Find out what&#8217;s new in our blog post, and start exploring the new pages right away!<\/p>\n","protected":false},"author":160328,"featured_media":3115720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-3115545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-wp-rocket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WP Rocket New Website: New Brand Identity and CX Improvements<\/title>\n<meta name=\"description\" content=\"Ready to know everything about our new website? Find out what&#039;s new in our blog post, and start exploring the new pages right away!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WP Rocket New Website: New Brand Identity and CX Improvements\" \/>\n<meta property=\"og:description\" content=\"Ready to know everything about our new website? Find out what&#039;s new in our blog post, and start exploring the new pages right away!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Rocket\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T11:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T16:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valentina Orlandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:site\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentina Orlandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\"},\"author\":{\"name\":\"Valentina Orlandi\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/person\/90d59985e76c7851e90e680fb4b26762\"},\"headline\":\"Introducing the WP&nbsp;Rocket New Website: New Brand Identity and CX Improvements\",\"datePublished\":\"2021-01-13T11:14:00+00:00\",\"dateModified\":\"2024-03-11T16:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\"},\"wordCount\":1459,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wp-rocket.me\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png\",\"articleSection\":[\"Inside WP Rocket\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\",\"url\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\",\"name\":\"WP Rocket New Website: New Brand Identity and CX Improvements\",\"isPartOf\":{\"@id\":\"https:\/\/wp-rocket.me\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png\",\"datePublished\":\"2021-01-13T11:14:00+00:00\",\"dateModified\":\"2024-03-11T16:24:34+00:00\",\"description\":\"Ready to know everything about our new website? Find out what's new in our blog post, and start exploring the new pages right away!\",\"breadcrumb\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage\",\"url\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png\",\"contentUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png\",\"width\":1200,\"height\":628,\"caption\":\"WP Rocket new website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wp-rocket.me\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside WP Rocket\",\"item\":\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Introducing the WP&nbsp;Rocket New Website: New Brand Identity and CX Improvements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wp-rocket.me\/#website\",\"url\":\"https:\/\/wp-rocket.me\/\",\"name\":\"WP Rocket\",\"description\":\"Plugin d&#039;optimisation de sites WordPress\",\"publisher\":{\"@id\":\"https:\/\/wp-rocket.me\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wp-rocket.me\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wp-rocket.me\/#organization\",\"name\":\"WP Rocket\",\"url\":\"https:\/\/wp-rocket.me\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/logo-wp-rocket-paypal-2.png\",\"contentUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/logo-wp-rocket-paypal-2.png\",\"width\":150,\"height\":41,\"caption\":\"WP Rocket\"},\"image\":{\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829\",\"https:\/\/x.com\/wp_rocket\",\"https:\/\/www.youtube.com\/channel\/UC1ozThXHd1IWIZ5wkshgp_Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/person\/90d59985e76c7851e90e680fb4b26762\",\"name\":\"Valentina Orlandi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3032c55afa21c3b19334f7da6fb4b372?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3032c55afa21c3b19334f7da6fb4b372?s=96&d=mm&r=g\",\"caption\":\"Valentina Orlandi\"},\"description\":\"Valentina is the Product &amp; Content Marketing Manager at WP\u00a0Rocket. She loves marketing, psychology, and understanding the why behind human behaviors. She's a passionate reader and always eager to work with words.\",\"sameAs\":[\"https:\/\/wp-rocket.me\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WP Rocket New Website: New Brand Identity and CX Improvements","description":"Ready to know everything about our new website? Find out what's new in our blog post, and start exploring the new pages right away!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/","og_locale":"en_US","og_type":"article","og_title":"WP Rocket New Website: New Brand Identity and CX Improvements","og_description":"Ready to know everything about our new website? Find out what's new in our blog post, and start exploring the new pages right away!","og_url":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/","og_site_name":"WP Rocket","article_publisher":"https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829","article_published_time":"2021-01-13T11:14:00+00:00","article_modified_time":"2024-03-11T16:24:34+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png","type":"image\/png"}],"author":"Valentina Orlandi","twitter_card":"summary_large_image","twitter_creator":"@wp_rocket","twitter_site":"@wp_rocket","twitter_misc":{"Written by":"Valentina Orlandi","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#article","isPartOf":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/"},"author":{"name":"Valentina Orlandi","@id":"https:\/\/wp-rocket.me\/#\/schema\/person\/90d59985e76c7851e90e680fb4b26762"},"headline":"Introducing the WP&nbsp;Rocket New Website: New Brand Identity and CX Improvements","datePublished":"2021-01-13T11:14:00+00:00","dateModified":"2024-03-11T16:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/"},"wordCount":1459,"commentCount":0,"publisher":{"@id":"https:\/\/wp-rocket.me\/#organization"},"image":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage"},"thumbnailUrl":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png","articleSection":["Inside WP Rocket"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/","url":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/","name":"WP Rocket New Website: New Brand Identity and CX Improvements","isPartOf":{"@id":"https:\/\/wp-rocket.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage"},"image":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage"},"thumbnailUrl":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png","datePublished":"2021-01-13T11:14:00+00:00","dateModified":"2024-03-11T16:24:34+00:00","description":"Ready to know everything about our new website? Find out what's new in our blog post, and start exploring the new pages right away!","breadcrumb":{"@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#primaryimage","url":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png","contentUrl":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/1-1.png","width":1200,"height":628,"caption":"WP Rocket new website"},{"@type":"BreadcrumbList","@id":"https:\/\/wp-rocket.me\/blog\/wp-rocket-new-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wp-rocket.me"},{"@type":"ListItem","position":2,"name":"Inside WP Rocket","item":"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket\/"},{"@type":"ListItem","position":3,"name":"Introducing the WP&nbsp;Rocket New Website: New Brand Identity and CX Improvements"}]},{"@type":"WebSite","@id":"https:\/\/wp-rocket.me\/#website","url":"https:\/\/wp-rocket.me\/","name":"WP Rocket","description":"Plugin d&#039;optimisation de sites WordPress","publisher":{"@id":"https:\/\/wp-rocket.me\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wp-rocket.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wp-rocket.me\/#organization","name":"WP Rocket","url":"https:\/\/wp-rocket.me\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-rocket.me\/#\/schema\/logo\/image\/","url":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/logo-wp-rocket-paypal-2.png","contentUrl":"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/logo-wp-rocket-paypal-2.png","width":150,"height":41,"caption":"WP Rocket"},"image":{"@id":"https:\/\/wp-rocket.me\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829","https:\/\/x.com\/wp_rocket","https:\/\/www.youtube.com\/channel\/UC1ozThXHd1IWIZ5wkshgp_Q"]},{"@type":"Person","@id":"https:\/\/wp-rocket.me\/#\/schema\/person\/90d59985e76c7851e90e680fb4b26762","name":"Valentina Orlandi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wp-rocket.me\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3032c55afa21c3b19334f7da6fb4b372?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3032c55afa21c3b19334f7da6fb4b372?s=96&d=mm&r=g","caption":"Valentina Orlandi"},"description":"Valentina is the Product &amp; Content Marketing Manager at WP\u00a0Rocket. She loves marketing, psychology, and understanding the why behind human behaviors. She's a passionate reader and always eager to work with words.","sameAs":["https:\/\/wp-rocket.me\/"]}]}},"_links":{"self":[{"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/posts\/3115545"}],"collection":[{"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/users\/160328"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/comments?post=3115545"}],"version-history":[{"count":0,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/posts\/3115545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/media\/3115720"}],"wp:attachment":[{"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/media?parent=3115545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/categories?post=3115545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-rocket.me\/wp-json\/wp\/v2\/tags?post=3115545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}