No matter what your business is \u2014 you\u2019ll find something in the story that will let you think: \u201cSame for me!\u201d. <\/p>
Keep reading, and you\u2019ll see for yourself.<\/p>
The Web Performance Challenge<\/h2>
You might think: \u201cThe challenges of a global fintech company are different from mine\u201d. <\/p>
While there might be some differences, the main challenge is the same: finding the way to achieve the best performance for your site.<\/strong><\/p> Financer.com tried several caching and speed optimization services. All of them had numerous conflicts with their custom code and didn\u2019t boost performance.<\/p> This is also about you. <\/strong>Maybe you have already tried several plugins, and both user experience and results were quite discouraging.<\/p> Or, if you are a developer<\/strong>, you spent some time to find your solution, as Financer explains: \u201cThe company decided to implement their custom code solutions, developed by senior developers\u201d, says George Chrysochou, the Global Marketing Manager.<\/p> \u201cWhile this advanced setup was very efficient, it required constant updates and a high maintenance cost. Shortly after the initial launch, the custom code and plugins that we developed were already outdated and malfunctioning,\u201d adds George Pattihis, Lead Project Manager. \u201cThis issue caused conflicts with WordPress core and other plugins. Our solution was outdated and missing out on new features\u201d.<\/p> Financer was in a dilemma: keeping high paying rates to senior developers to maintain and update custom solutions or switch to a different caching solution?<\/p> Your dilemma might be testing a caching solution for the first time or switching from your current caching plugin to a more performing one. Either way, it\u2019s about finding the right fit.<\/strong><\/p> That\u2019s what George\u2019s team did. <\/p> Financer needed a scalable, efficient, and reliable solution that would help the developer team save time and focus on the most critical areas.<\/p> The company tried several well-known commercial plugins, including W3 Total Cache, WP Super Cache, WP Fastest Cache. And, of course, WP Rocket. <\/p> After the initial trials, the three finalists were WP Rocket, W3 Total Cache, and WP Super Cache.<\/p> WP Rocket turned out to be the best overall option for performance, efficiency, reliability, and customization.<\/p> WP Rocket outperformed W3 Total Cache<\/a><\/strong> on simplicity and compatibility with their custom code. <\/p> WP Rocket also outperformed WP Super Cache<\/a><\/strong> on performance and features. <\/p> What\u2019s more, WP Rocket even matched Financer\u2019s custom-coded performance results \u2014 and surpassed them on several occasions \u2014 with a fraction of the cost and maintenance! <\/p> WP Rocket was the best plugin that Financer tested. Yet, the company was very skeptical: could a single plugin manage a multisite network\u2019s performance?<\/p> The team thoroughly tested all aspects before pulling the trigger. <\/p> \u201cWP Rocket is a well-respected plugin in the community, but this is never enough when your company\u2019s revenue is at stake\u201d, explains George Chrysochou. \u201cEspecially since we had paid thousands of $ for custom solutions in the past, for the same results\u201d. <\/p> The team took WP Rocket on a test drive on different staging servers, stressing it on edge cases and conclusions were more than encouraging. <\/p> After the successful tests, the company got the confidence to make the decision. The company moved out of the customized caching setup and let WP Rocket handle all optimization areas.<\/p> WP Rocket\u2019s support <\/a>was another point that contributed to the decision. \u201cThe support was not only fast, but it was also well-educated about their product. When the team needed them to resolve a bug, the experience was smooth\u201d, explains the Lead Project Manager.<\/p> Thanks to WP Rocket, the company started to achieve excellent performance results. <\/p> Performance results don\u2019t only matter per se. Such results matter because they allow a company to thrive \u2014 and a company is made up of people like you. Better performance results allow people to work better<\/strong> \u2014 to live better, after all.<\/p> Customers are at the heart of every business and make a company successful in the long term. And one of the most significant achievements for Financer has been customer satisfaction, indeed. <\/p> As many businesses, probably including yours, Financer<\/a>\u2019s services and website need to be working correctly and reliably, 24\/7.<\/p> With WP Rocket, user experience has always been smooth. <\/p> Users keep rating their user experience with perfect scores <\/strong>\u2014<\/strong> no matter what their intent is.<\/strong><\/p> They may want to compare low-interest loans, find a bank or financial product reviews, learn about money-saving tips, or read the latest finance news or financial reports. And they may use different internet connections, browsers, or devices. The satisfaction rating remains high in any case.<\/p> That\u2019s because WP Rocket ensures an impeccable level of fast, secure, and responsive service. The key is a clean, efficient code that works and delivers as intended and beyond.<\/p> With a few clicks in the WP Rocket\u2019s configuration, Financer.com doubled the PageSpeed Insights scores, from 40 to 90+. <\/p> Of course, Core Web Vitals metrics also improved. And you know how Core Web Vitals matter right now.<\/a><\/p> Such excellent scores allowed the site to improve SEO performance, which have seen impressive growth in the last few years.<\/p> This exponential growth in SEO rankings also substantially increased the company\u2019s conversion rate by an estimated 45%. The year-on-year revenue went up by 110%. <\/strong><\/p> It\u2019s easy to understand why people can work better when achieving such results!<\/p> WP Rocket also allowed saving more than 90% in development costs and time than custom solutions<\/strong>. <\/p> George Pattihis says: \u201cWP Rocket offers default features that can compete with the optimization level of custom solutions, at a fraction of the cost.\u201d<\/p> Pretty impressive, right?<\/p>A Big Dilemma and the First Trials<\/h2>
How Financer Overcame Doubts and Found The Right Solution<\/h2>
What WP Rocket Made Possible, and Why it Matters<\/h2>
Happy Customers (The Most Important Business Metric!)<\/h3>
90+ PageSpeed Score, Plus Higher Conversion Rate & Traffic<\/h3>
![\"\"](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2021\/03\/financer-pagespeed-score-mobile.png\")
Time and Money Saved<\/h3>