{"id":319925,"date":"2015-04-09T09:30:04","date_gmt":"2015-04-09T07:30:04","guid":{"rendered":"https:\/\/wp-rocket.me\/blog\/?p=420"},"modified":"2021-04-07T10:18:19","modified_gmt":"2021-04-07T08:18:19","slug":"inside-wp-rocket-march-2015","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-march-2015\/","title":{"rendered":"Inside WP&nbsp;Rocket: March 2015"},"content":{"rendered":"<p>This is our monthly report where we share our business insights as part of <a title=\"Transparency matters!\" href=\"https:\/\/wp-rocket.me\/blog\/transparency-matters\/\">our transparency policy<\/a>.<\/p>\n<h2>Updates<\/h2>\n<p>In March, we shipped 5 new versions including <a title=\"WP Rocket 2.5 \u201cKamino\u201d Is Here! CloudFlare Integration, CDN updates and more\" href=\"https:\/\/wp-rocket.me\/blog\/wp-rocket-2-5-kamino\/\">WP Rocket 2.5 &#8220;Kamino&#8221;<\/a>.\u00a0The Kamino version brings great new stuffs like CloudFlare integration or control cache options per Page\/Post.<\/p>\n<h2>Revenue<\/h2>\n<p>We had <strong>an awesome month<\/strong>:<\/p>\n<ul>\n<li><strong>$45 885<\/strong> in revenue (<strong>+9.9%<\/strong> comparing to February)<\/li>\n<li><strong>761<\/strong> orders (<strong>+8.6%<\/strong>)<\/li>\n<li><strong>58<\/strong> renewals (<strong>+28.9%<\/strong>)<\/li>\n<li><strong>529<\/strong> new customers (<strong>-6.2%<\/strong>)<\/li>\n<li><strong>2995<\/strong> websites added (<strong>+15.9%<\/strong>)<\/li>\n<\/ul>\n<p>The revenue, orders and renewals have been better this month but we had fewer\u00a0new customers.<\/p>\n<p>To celebrate the milestone of reaching\u00a0<strong>5000 customers\u00a0<\/strong>we sent an email to <strong>all our customers offering them 30%<\/strong> off on all upgrades.<\/p>\n<p>We had 75 orders with this initiative, which is quite good!<\/p>\n<h2>Support Tickets \/ Happiness Report<\/h2>\n<p>This month <strong>403 support tickets (-1%) were created by our customers<\/strong>.<\/p>\n<p>We&#8217;ve decreased a little bit <strong>the number of tickets even though we\u00a0launched a \u00a0major new version.<\/strong><\/p>\n<p>With more than 21 000 websites running our plugin, there are so many unique server and WordPress environments, that when we ship a\u00a0major version, \u00a0we&#8217;d normally expect\u00a0that\u00a0there\u00a0would be\u00a0a few issues and therefore more support tickets.<\/p>\n<p>We&#8217;ve improved, once again, our first response<strong>\u00a0from 2h 56m to 1h 26m!<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-421\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/first-reponse-time.png\" alt=\"first-reponse-time\" width=\"506\" height=\"298\" \/><\/p>\n<p>It will be hard to improve that again\u00a0next month \ud83d\ude09<\/p>\n<p>Our happiness score from the support was\u00a0exactly the same compared to last month.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-422\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/happiness-800x345.png\" alt=\"happiness\" width=\"800\" height=\"345\" \/><\/p>\n<p><a title=\"A New Member of the Rocketeer Team \u2013 Lucy Beer\" href=\"https:\/\/wp-rocket.me\/blog\/new-member-rocketeer-team-lucy-beer\/\">Lucy<\/a> and <a title=\"A New Member of the Rocketeer Team \u2013 Marko Nikolic\" href=\"https:\/\/wp-rocket.me\/blog\/marko-nikolic\/\">Marko<\/a> have worked a lot to improve the <a href=\"https:\/\/docs.wp-rocket.me\">documentation<\/a> and our saved replies in HelpScout. \u00a0This really helped us\u00a0to be much <strong>more efficient and to answer\u00a0tickets much faster.<\/strong><\/p>\n<p>A quick piece of advice &#8211; if you are running a business involving support, \u00a0be sure to have the best documentation available.<\/p>\n<p>On the <a href=\"https:\/\/wp-rocket.me\/support\/\">support page<\/a>, we&#8217;ve made\u00a0a small\u00a0improvement. When a customer is describing his\/her\u00a0issue, <strong>there is an Ajax call to the documentation to provide some relevant links.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-423\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/api-helpscout.gif\" alt=\"api-helpscout\" width=\"557\" height=\"349\" \/><\/p>\n<p>Additionally, all the links are tagged <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=en\">with a Google Analytics marker<\/a>\u00a0to push the keywords into our Google Analytics reports, and all requests are stored in a <a href=\"https:\/\/redis.io\/\">redis<\/a> list. Thus we will be able to analyze what our customers are typing to provide them better documentation.<\/p>\n<p>This small\u00a0\u00a0improvement has helped us to have less support tickets.<\/p>\n<h2>New project<\/h2>\n<p>We&#8217;re thrilled to announce you <a href=\"https:\/\/imagify.io\">Imagify<\/a>, a new way to optimize your images. Imagify will be available through a user friendly interface, an API and a WordPress plugin. Thus you will be able to optimize all your images directly in your WordPress admin area.<br \/>\nWe recommend you to register to Imagify, to have an early access once we will launch it \ud83d\ude42<\/p>\n<h2>We are hiring a designer<\/h2>\n<p>We are working on new exciting projects and we are looking for a Graphic Designer to join us. You can find more information about the job offer, <a href=\"https:\/\/apply.workable.com\/wp-media\/\">and apply here.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is our monthly report where we share our business insights as part of our transparency policy.<\/p>\n","protected":false},"author":4,"featured_media":319058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-319925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-wp-rocket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside WP Rocket: March 2015<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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