{"id":319934,"date":"2015-07-24T07:31:09","date_gmt":"2015-07-24T06:31:09","guid":{"rendered":"https:\/\/wp-rocket.me\/blog\/?p=538"},"modified":"2019-10-29T11:24:15","modified_gmt":"2019-10-29T10:24:15","slug":"inside-wp-rocket-june-2015","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-june-2015\/","title":{"rendered":"How we&#8217;ve Increased our Revenue by 15% with only 3 Simple Tactics &#8211; Transparency Report 6"},"content":{"rendered":"<p>This is our monthly report where we share our business insights as part of our <a href=\"https:\/\/wp-rocket.me\/blog\/transparency-matters\/\">transparency policy<\/a>.<\/p>\n<h2>Updates<\/h2>\n<p>In June, we shipped 3 minor versions to fix some issues related to the detection of JS files for minification\u00a0in the footer.<\/p>\n<h2>Revenue<\/h2>\n<ul>\n<li><strong>$<\/strong><span style=\"color: #474747;\"><strong>53 279<\/strong> in revenue (<strong>+16,2%<\/strong>)<\/span><\/li>\n<li><strong>961<\/strong> orders (<strong>+22,4%<\/strong>)<\/li>\n<li><strong>190<\/strong> renewals (<strong>+179,4%<\/strong>)<\/li>\n<li><strong>670<\/strong> new customers (<strong>+2,9%<\/strong>)<\/li>\n<li><strong>3081<\/strong> websites added (<strong>-1,5%<\/strong>)<\/li>\n<\/ul>\n<p>As you can see our monthly revenue \u00a0significantly increased this month. Looks like <a href=\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-may-2015\/\">our plan to improve our customer acquisition worked.<br \/>\n<\/a><\/p>\n<p>This is due to<strong>\u00a03 simple tactics<\/strong>:<\/p>\n<ol>\n<li>A remarketing email campaign on abandoned shopping carts<\/li>\n<li>A promotion\u00a0to increase renewals<\/li>\n<li>Content strategy to increase website traffic<\/li>\n<\/ol>\n<p>For the first time, we&#8217;ve beaten the monthly objective which is <strong>$<\/strong><strong>50 000 per month.<\/strong><br \/>\nAs stated on\u00a0our <a href=\"https:\/\/wp-rocket.me\/blog\/our-salary-grid-is-now-public\/\">salary grid<\/a>, this revenue means that Marko, Lucy, Jonathan, Jean-Baptiste and Julio will have a 4% salary bonus on their base salary.<\/p>\n<div id=\"attachment_543\" style=\"width: 751px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-543\" class=\"size-full wp-image-543\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/stats-revenue-june-2015.jpg\" alt=\"WP Rocket stats from January 2015\" width=\"741\" height=\"921\" \/><p id=\"caption-attachment-543\" class=\"wp-caption-text\">WP Rocket stats from January 2015<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Remarketing email campaign for abandoned carts<\/h2>\n<p>In 2013, the abandoned cart rate was\u00a070% on ecommerce websites. A consumer has so many reasons to stop his buying process : a beer to drink, a call, a Facebook notification an email, etc&#8230;<\/p>\n<p>So it&#8217;s crucial\u00a0for an e-commerce site to set up a remarketing email campaign for abandoned carts.<\/p>\n<p>WP Rocket has a <strong>30% abandoned cart rate<\/strong>. This is well below the average\u00a0rate, but it\u00a0is still too high!<\/p>\n<p>To get this data, we have been\u00a0using <a href=\"https:\/\/carthook.com\/\">Carthook<\/a> since June. This SaaS allows you to create an email campaign to try to retrieve your abandoned carts.<\/p>\n<p>CartHook&#8217;s tagline\u00a0is &#8220;Increase your ecommerce sales by 14% in 30 days&#8221;. So we tested it, let&#8217;s see what happened.<\/p>\n<p>Here are the results for June :<\/p>\n<div id=\"attachment_548\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-548\" class=\"wp-image-548 size-full\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/carthook-june-2015.jpg\" alt=\"CartHook stats for June 2015\" width=\"750\" height=\"217\" \/><p id=\"caption-attachment-548\" class=\"wp-caption-text\">CartHook stats for June 2015<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>On a total\u00a0of 265 \u00a0abandoned carts, CartHook has recovered 78, about 30%.<strong> This is a 10% sales increase.<\/strong><\/p>\n<p>We really recommend all e-commerce owners to set up this kind of campaign!<\/p>\n<h2>A brand new conversion strategy on renewals<\/h2>\n<p>We have been\u00a0working for a\u00a0few weeks to increase the conversions on renewals. The results we had this month validate\u00a0our decision.<\/p>\n<p><a title=\"How We Are Planning to Improve Our Customer Acquisition \u2013 Transparency Report 5\" href=\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-may-2015\/\">As we said last month<\/a>, we are thinking like\u00a0more of a Saas for WP Rocket with a recurring monthly revenue. \u00a0We were thinking about\u00a0automatic renewals, since <a href=\"https:\/\/freemius.com\/blog\/why-wordpress-plugin-developers-have-to-start-thinking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Mullenweg&#8217;s interview on that subject<\/a>.<\/p>\n<p>For now we&#8217;ve decided to not do that because of several\u00a0issues.<\/p>\n<p>We&#8217;ve tested a new way to increase renewals and\u00a0based on\u00a0the results, it looks like it&#8217;s working pretty well!<\/p>\n<p>We often do some promotional offers for our existing customers. For example, in March to celebrate the 5000 customers milestone, <strong>we offered 30% on upgrades.<\/strong><\/p>\n<p>As a reminder, we&#8217;ve decided to not support multi-currency anymore (Dollars and Euros) and to have only Dollars. We will explain that choice in a upcoming blog post.<\/p>\n<p>On June 29, we sent a newsletter to all our French customers to warn them about that. Having only Dollars represented about a\u00a0<strong>25% increase in pricing<\/strong>, and we wanted to make\u00a0our customers aware of that.<\/p>\n<p>To allow customers to benefit from the Euros pricing for the last day, we sent a reminder in the email that they can upgrade and renew with 50% off.<\/p>\n<p>We deliberately added the renewal link before the upgrades. We\u00a0frequently get\u00a0questions on our website chat and support about the renewal pricing. Even though\u00a0the answer is in the FAQ (do people read FAQ?!) and\u00a0on the account page, it looks like few people are aware that renewals are 50% off if they renew before the expiration date.<\/p>\n<p>With this email, we wanted to remind them about the 50% renewal rate. We were\u00a0very surprised with the results : <strong>80 renewals in 2 days!<\/strong><\/p>\n<p>This reminder has been\u00a0a great conversion channel. This month renewals represent 10% of our revenue : $5581<\/p>\n<p>We are going to go further to improve our renewal rate. We tested a new approach during July which seems to be even more successful.<br \/>\nWe&#8217;re going to give more insights about that in the next report.<\/p>\n<p>For your information, this is our second year in business. Without this email, we had 110 renewals for June which was already an increase of 48,4% compared to the previous month. This natural increase is because\u00a0of the fact 2013 initial customers can renew for the second time.<\/p>\n<h2>Content Strategy to Increase Website Traffic<\/h2>\n<p>In the previous report, we \u00a0explained that we would like to improve our content marketing strategy on our own blog.<br \/>\nWe did that during June, with 3 new big blog posts :<\/p>\n<ul>\n<li><a title=\"Is the Avada WordPress Theme Really Fast?\" href=\"https:\/\/wp-rocket.me\/blog\/is-avada-theme-really-fast\/\">Is the Avada WordPress Theme Really Fast?<\/a><\/li>\n<li><a title=\"Which is the Fastest Social Sharing Plugin For WordPress?\" href=\"https:\/\/wp-rocket.me\/blog\/fastest-social-sharing-plugin-wordpress\/\">Which is the Fastest Social Sharing Plugin For WordPress?<\/a><\/li>\n<li><a title=\"Why you Shouldn\u2019t Care About Google PageSpeed Insights\" href=\"https:\/\/wp-rocket.me\/blog\/the-truth-about-google-pagespeed-insights\/\">Why you Shouldn\u2019t Care About Google PageSpeed Insights?<\/a><\/li>\n<\/ul>\n<p>The goal of these blog posts is to educate\u00a0people on some details about website\u00a0performance. Some of the comments are proving\u00a0that it&#8217;s a good strategy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-553\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/alex-lu-comment.jpg\" alt=\"alex-lu-comment\" width=\"748\" height=\"181\" \/><\/p>\n<p>These blog posts have been shared pretty frequently on social networks. This explains the traffic increase on our blog (+38,4%)<\/p>\n<div id=\"attachment_554\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-554\" class=\"size-full wp-image-554\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/stats-blog-june-2015-2.jpg\" alt=\"Blog Trafic for June\" width=\"750\" height=\"129\" \/><p id=\"caption-attachment-554\" class=\"wp-caption-text\">Blog Traffic for June<\/p><\/div>\n<p><a title=\"How We Are Planning to Improve Our Customer Acquisition \u2013 Transparency Report 5\" href=\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-may-2015\/\">Last month<\/a>, we announced that we would like to have some new reviews. I&#8217;ve contacted several bloggers\u00a0to\u00a0present \u00a0WP Rocket to them and\u00a0provide them a free licence to try it out.<\/p>\n<p>We&#8217;ve achieved\u00a0our objective which was 1 new review per week \ud83d\ude42<\/p>\n<p>Whereas our website traffic had\u00a0decreased\u00a0the past 2 months, it climbed back this month!<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_540\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-540\" class=\"size-full wp-image-540\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/stats-blog-june-2015.jpg\" alt=\"Website Trafic June 2015\" width=\"750\" height=\"133\" \/><p id=\"caption-attachment-540\" class=\"wp-caption-text\">Website Trafic June 2015<\/p><\/div>\n<h2>Support\/Happiness Report<\/h2>\n<p>This month we had 414 support tickets (+11,6%)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-546\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/stats-helpscout-june-2015.jpg\" alt=\"stats-helpscout-june-2015\" width=\"750\" height=\"249\" \/><\/p>\n<p>We are not sure what has caused the increase because\u00a0we didn&#8217;t release a major version of the plugin and <strong>traffic to our documentation\u00a0increased by\u00a038,4%.<\/strong><\/p>\n<p>The increase in\u00a0traffic to\u00a0the docs is great news. This shows that customers are using it more and more!<\/p>\n<div id=\"attachment_547\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-547\" class=\"size-full wp-image-547\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/stats-blog-june-20151.jpg\" alt=\"Doc trafic June\" width=\"750\" height=\"126\" \/><p id=\"caption-attachment-547\" class=\"wp-caption-text\">Doc trafic June<\/p><\/div>\n<p>We are going to look closely at the number of tickets during July.<\/p>\n<p>We&#8217;ve decreased our first response time to 1h43 (-21%). That&#8217;s a great achievement because we&#8217;ve been still performing well even with more tickets. Kudos to Lucy and Marko who are rockin&#8217; on support!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-545\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/support-response-time-june-2015.jpg\" alt=\"support-response-time-june-2015\" width=\"238\" height=\"283\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Happiness Score is 91, which is 3% better than last month (88)<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-550\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/hapiness-helpscout-june-2015-1.jpg\" alt=\"hapiness-helpscout-june-2015-1\" width=\"750\" height=\"358\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This month, I&#8217;m winning our internal competition with a 93 score. I get a new set of earphones \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<p>P.S.: We are looking for a new Rocketeer :\u00a0<a href=\"https:\/\/apply.workable.com\/wp-media\/\">Customer Support at WP Rocket (European Timezone)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is our monthly report where we share our business insights as part of our transparency policy.<\/p>\n","protected":false},"author":4,"featured_media":319058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-319934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-wp-rocket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How we&#039;ve Increased our Revenue by 15% with only 3 Simple Tactics - Transparency Report 6<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-june-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we&#039;ve Increased our Revenue by 15% with only 3 Simple Tactics - Transparency Report 6\" \/>\n<meta property=\"og:description\" content=\"This is our monthly report where we share our business insights as part of our transparency policy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-june-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Rocket\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-24T06:31:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-29T10:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/2\/business-report.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Baptiste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:site\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Baptiste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-june-2015\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/inside-wp-rocket-june-2015\/\"},\"author\":{\"name\":\"Jean-Baptiste\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/person\/ce96699510f67936972f2c315283f499\"},\"headline\":\"How we&#8217;ve Increased our Revenue by 15% with only 3 Simple Tactics &#8211; 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