{"id":412125,"date":"2017-07-10T09:00:54","date_gmt":"2017-07-10T07:00:54","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=412125\/"},"modified":"2021-06-25T11:14:36","modified_gmt":"2021-06-25T09:14:36","slug":"4-years","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/4-years\/","title":{"rendered":"WP&nbsp;Rocket celebrates its 4th anniversary"},"content":{"rendered":"<p>Every year, our anniversary is one of our favorite moments. It\u2019s the perfect time to reflect on the last 12 months and also share some feedback with you.<\/p>\n<p>On our 3rd anniversary, we achieved great records, changed our price strategy and worked really hard on our documentation (see <a href=\"https:\/\/wp-rocket.me\/blog\/3-years\/\">WP Rocket is 3 Years Old: Reports and Feedback<\/a>).<\/p>\n<p>In 2017, our 4th year, we are focusing on consolidation: of our team, our product and our figures.<\/p>\n<p>Inspired by <a href=\"https:\/\/woocommerce.com\/posts\/woothemes-7th-birthday\/\">the results shared by WooCommerce<\/a>, we wanted to illustrate the data we\u2019ve found more representative of the past years through a few infographics.<\/p>\n<p>Here\u2019s our retrospective for the past years.<\/p>\n<h2>Our retrospective in infographics<\/h2>\n<h3>4 years of revenue<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412127\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-revenue-infographics.png\" alt=\"WP Rocket's Revenue Report\" width=\"800\" height=\"720\" \/><br \/>\n4 years of our plugin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412128\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-websites-infographics.png\" alt=\"WP Rocket's Websites and Plugin Report\" width=\"800\" height=\"852\" \/><\/p>\n<h3>4 years of our team<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412131\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-teammates-infographics.png\" alt=\"WP Rocket's teammates report\" width=\"800\" height=\"852\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-teammates-infographics.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-teammates-infographics-183x195.png 183w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-teammates-infographics-768x818.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>A reinforced support team<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412133\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-teammates-2017.png\" alt=\"WP Rocket's new teammates: Shelley, Romain, Renee &amp; Michele\" width=\"745\" height=\"250\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-teammates-2017.png 745w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-teammates-2017-310x104.png 310w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>During the past 12 months, we welcomed 4 new teammates to expand our support team. The number of tickets saw a 62% increase compared to last year, coinciding with the growth of our client base.<\/p>\n<div id=\"attachment_412134\" style=\"width: 642px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-412134\" class=\"wp-image-412134 size-full\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-tickets-support-2017.png\" alt=\"Number of support tickets from July 14th 2016 to June 30rd 2017\" width=\"632\" height=\"224\" \/><p id=\"caption-attachment-412134\" class=\"wp-caption-text\">Number of support tickets from July 14th 2016 to June 30rd 2017<\/p><\/div>\n<p>In order to help <a href=\"https:\/\/twitter.com\/webtw\">Lucy<\/a> in the US timezone, we recruited <a href=\"https:\/\/twitter.com\/girlieworks\">Shelley<\/a>, <a href=\"https:\/\/twitter.com\/reneesoffice\">Renee<\/a> and <a href=\"https:\/\/twitter.com\/Michele_Butcher\">Michele<\/a>.<br \/>\nThe North American team now has the same number of members as the European team, reinforced by the arrival of <a href=\"https:\/\/twitter.com\/Romain_Vincent_\">Romain<\/a>.<\/p>\n<p>This totals 9 teammates for our support team : 5 in North America and 4 in Europe.<\/p>\n<p>This mix allows us to offer you top-notch support available almost 24 hours. We can also provide <a href=\"https:\/\/docs.wp-rocket.me\/\">documentation<\/a> in 5 languages: English, French, German, Spanish and Italian.<\/p>\n<p>Today, WP Rocket\u2019s support team is composed of:<\/p>\n<ul>\n<li>Lucy (Lead Support)<\/li>\n<li>Marko<\/li>\n<li>Alice<\/li>\n<li>Caspar<\/li>\n<li>Shelley<\/li>\n<li>Romain<\/li>\n<li>Renee<\/li>\n<li>Michele<\/li>\n<li>R\u00e9my (Level 2)<\/li>\n<\/ul>\n<h3>Support available 6 days per week<\/h3>\n<p>We also decided to close our support on Sundays. We used to work shifts during the weekends, but being available on Sundays was complicated. We also noticed that the majority of WordPress products worked on the same schedule.<\/p>\n<p>Some others, like dedicated WordPress hosting companies, are closed on Saturdays and Sundays.<\/p>\n<p>Instead, we send an automatic message to our customers to let them know they\u2019ll receive a reply on Monday, after a proper dose of caffeine. Thanks to good organization, our teammates are able to answer you very quickly on Mondays.<\/p>\n<div id=\"om-vhommyfcghnxb3ebtozu-holder\"><\/div>\n\t<script>(function (d, u, ac) {\n\t\t\tvar s = d.createElement('script')\n\t\t\ts.type = 'text\/javascript'\n\t\t\ts.src = 'https:\/\/a.omappapi.com\/app\/js\/api.min.js'\n\t\t\ts.async = true\n\t\t\ts.dataset.user = u\n\t\t\ts.dataset.campaign = ac\n\t\t\td.getElementsByTagName('head')[0].appendChild(s)\n\t\t})(document, 20440, 'vhommyfcghnxb3ebtozu')<\/script>\n<h2>A new product vision<\/h2>\n<p>A few weeks ago, we launched <a href=\"https:\/\/wp-rocket.me\/blog\/google-pagespeed-insights-wp-rocket-2-10\/\">version 2.10 of WP Rocket<\/a>. It was the first time we decided to add new features according to our marketing goals. Back in the day, our decisions were made in accordance with the interest and the votes expressed on features in our <a href=\"https:\/\/trello.com\/b\/CrUcz6Jy\/wp-rocket-roadmap\">public road-map<\/a>.<\/p>\n<p>We noticed that many of our tickets were tackling issues related to PageSpeed score. For a long time we tried to educate our customers about the fact that <a href=\"https:\/\/wp-rocket.me\/blog\/the-truth-about-google-pagespeed-insights\/\">PageSpeed has no influence on website speed<\/a>, in vain.<\/p>\n<p>We had the same observation about refund requests: most of them were related to PageSpeed score.<\/p>\n<p>To reduce the number of support tickets and refund requests, we opted to introduce new options that could improve your PageSpeed score \u2014of course keeping the priority on your ability to speed up your website, first of all.<\/p>\n<p>Since June 7th, when WP Rocket 2.10 was launched, we obtained a 25% reduction in the number of refund requests.<\/p>\n<h3>A better user experience<\/h3>\n<p>With this last version, we also worked a lot on user experience. We can thank our teammate <a href=\"https:\/\/twitter.com\/glueckpress\">Caspar<\/a> who did a wonderful job on this part.<\/p>\n<p>Our willingness to improve user experience is coherent with the vision we have for WP Rocket. In future versions, we really want to focus on this aspect.<\/p>\n<p>Our aim is to offer a plugin that is easy to configure, where you can enable all the options available without any trouble and to keep its performance the best in the market.<\/p>\n<h2>Preparing our new site<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412334\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-website-version.png\" alt=\"Preview of the new WP Rocket's website\" width=\"800\" height=\"379\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-website-version.png 800w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-website-version-310x147.png 310w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/wp-rocket-new-website-version-768x364.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The 3rd version of our website will be ready very soon. Our current design dates back to 3 years, April 2014. It was created by <a href=\"http:\/\/christellemozzati.fr\/\">Christelle Mozzati [FR]<\/a>, a freelance web designer and we are really thankful for the great job she did.<\/p>\n<p>To see how the design evolved to our current version, you can click on this link to \u00a0see the first design of WP Rocket\u2019s website: <a href=\"http:\/\/web.archive.org\/web\/20130731042333\/http:\/\/wp-rocket.me:80\/\">http:\/\/web.archive.org\/web\/20130731042333\/http:\/\/wp-rocket.me:80\/<\/a><\/p>\n<p>At that time, we bought an HTML template on Themeforest for only $6.<\/p>\n<p>In 2015, Matthieu joined us as art director. From that moment, he took care of designing <a href=\"https:\/\/imagify.io\">Imagify<\/a>\u2019s website, its online app and the WordPress plugin. Later on, he created the visual identity of our company <a href=\"https:\/\/wp-media.me\">WP Media<\/a>. He also worked on SecuPress\u2019 website and plugin &#8211; <a href=\"https:\/\/wp-media.me\/blog\/secupress-experience\/\">which we don\u2019t own anymore<\/a>.<\/p>\n<p>For \u00a0several months, we have been really focusing on the marketing aspect of our products. That\u2019s an aspect we neglected for a long time in favor of working on our customer\u2019s loyalty. It was time for us to think about a new website and its marketing objectives: traffic acquisition, e-commerce conversion, A\/B testing, etc&#8230;<\/p>\n<p>In a few days, we\u2019re going to launch the 3rd version of our website. In this first phase, we preferred to maintain the same content &#8211; at 90% &#8211; and only make a few updates.<\/p>\n<p>The reason for this choice is simple: if we modify the design and all of the content on the site, we\u2019ll never know why the site performs better or worse. Starting with small updates to the current text, we\u2019ll be able to know whether the e-commerce conversions change because of this \u00a0or not.<\/p>\n<p>Afterwards, we\u2019ll proceed with iterations of the website using A\/B testing: it will allow us to make \u00a0informed decisions based on data instead of gut feeling.<\/p>\n<h2>WordCamp &amp; Meetup<\/h2>\n<p>WP Rocket\u2019s team, as well as the rest of <a href=\"https:\/\/wp-media.me\/\">WP Media<\/a> members, work 100% remotely around the world. We don\u2019t have offices. We all work from our home, be it in California, Texas, Illinois, Canada, Serbia, Italy or Germany.<\/p>\n<p>We have the opportunity \u00a0to spend \u00a0time together every year during our startup retreat and sometimes during WordCamps, like we recently did at <a href=\"https:\/\/wp-media.me\/blog\/our-experience-from-wordcamp-europe-2017\/\">WordCamp Europe 2017<\/a>.<\/p>\n<p>These moments are always too short, so we decided to organize several meetups during the \u00a0year and dedicate each of them to a specific team (developers, marketing or support).<\/p>\n<p>The next meetup will be organized for the US support team and it will be the week after WordCamp US: this will allow every member of the team to enjoy the event for 3 days, then spend a week of co-working, sharing and training together.<\/p>\n<p>Being present at WordCamp US will also be a great opportunity to meet our customers and share feedback with our partners. We can\u2019t wait to be there since our team has always been very involved in the WordPress community.<\/p>\n<h2>What about celebrating this anniversary with us?<\/h2>\n<p>Now it\u2019s time to celebrate our 4th anniversary! We invite you to join us and share your story with WP Rocket using \u00a0<b>#4FORWPROCKET<\/b> on Facebook, Twitter and Instagram.<\/p>\n<p>Or simply share this article <b>on Facebook and Twitter.<\/b><\/p>\n<p>Looking forward to next year! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WP&nbsp;Rocket celebrates its 4th anniversary. It\u2019s the perfect time to reflect on the last 12 months and also share some feedback with you.<\/p>\n","protected":false},"author":1,"featured_media":412130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-412125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-wp-rocket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WP Rocket is 4 Years Old: Reports and Feedback<\/title>\n<meta name=\"description\" content=\"WP Rocket celebrates its 4th anniversary. 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