{"id":4574407,"date":"2022-07-20T07:57:56","date_gmt":"2022-07-20T05:57:56","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=4574407"},"modified":"2022-12-27T14:07:44","modified_gmt":"2022-12-27T13:07:44","slug":"how-webk-seo-improved-performance-conversions","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/how-webk-seo-improved-performance-conversions\/","title":{"rendered":"How WEBK SEO Improved Their Clients\u2019 Performance and Conversions with WP Rocket"},"content":{"rendered":"

Do you manage many websites simultaneously and want to improve their web performance easily and quickly? Even better: do you run a web agency, and your clients keep asking you how they can optimize their Core Web Vitals and PageSpeed Insights score \u2013 and you don\u2019t have enough time to work on manual implementations? You\u2019ll be glad to know that the solution to your performance optimization issues can be quicker and much less stressful than you think.<\/p>

WEBK SEO is a digital marketing agency focused on SEO and web performance. They have many clients, from eCommerce to editorial and corporate sites. Of course, all clients need a blazing-fast site. Keep reading and discover how WEBK SEO delivered outstanding web performance results and helped their clients grow their businesses \u2013 yes, we talk about conversion rate, too!<\/p>

Everyone Wants (and Needs) a Fast Website<\/h2>

Bernardo Klock is the WEBK SEO<\/a> founder. He starts explaining what business success looks like for his company.<\/p>

He says: \u201cWEBK SEO offers speed optimization and SEO services. Our company’s success means helping clients achieve great SEO and speed optimization results \u2013 and not just for the sake of it. We succeed every time clients get a fast website that increases the number of leads and sales.\u201d<\/p>

He goes on: \u201cNobody likes to browse on a slow website. It\u2019s annoying and affects the conversion rate. Depending on the niche of our customer’s business, we can see a concrete improvement in the bounce rate once the site gets faster. <\/p>

When we ask users what they liked about visiting a website on a list of ten options, speed is always one of the top three answers. Customer benefit is the main reason to make sites faster \u2013 it\u2019s even more important than getting a better ranking on Google.\u201d<\/p>

What Does it Take to Optimize Multiple Sites?<\/h2>

Web performance optimization is not straightforward. If you want to optimize websites at a large scale manually, you should have strong technical knowledge \u2013 or you should hire developers, as WEBK SEO did at first. Bernardo explains: \u201cWhen we needed some help to optimize our websites\u2019 clients, we used to hire freelancers. However, it wasn\u2019t the most convenient solution, and we started to look for the best caching plugin to fine-tune the performance optimization on our own\u201d.<\/p>

At this point, Bernardo and his team did what everyone usually does: they started trying all free caching plugins out there. Rings a bell? <\/p>

Bernardo says: \u201cSome plugins were even pretty good, but we realized that a paid option could give us the extra gas to deliver better performance to our clients. We are a well-established company selling professional services, so why not buy the best plugin to deliver the most outstanding results?\u201d.<\/p>

So, WEBK SEO started to look for the best caching plugin for WordPress<\/a>. And the team came across WP Rocket.<\/p>

The first thing the agency did was to test the WP Rocket homepage<\/a>. According to Bernardo: \u201cIf you test the WP Rocket homepage, you’ll see an outstanding result. It’s lightning-fast \u2013 and that’s impressive. We realized that WP Rocket site was blazing-fast also thanks to their plugin and that we could replicate a similar performance on our website\u201d. <\/p>

\"WP
WP Rocket homepage – Source<\/a>
<\/figcaption><\/figure>

Bernard admits: \u201cAt first, I wondered if WP Rocket would be like the other plugins in terms of settings and results. Nonetheless, we decided to give it a try. And we were right. Since the beginning, WP Rocket has been a superior solution to anything else we have tried. It quickly brought better results, and we got outstanding performance results. We were amazed by such a complete solution in terms of UX, settings, and support \u2013 all of these contributed to the great outcomes\u201d.<\/p>

What Do Great Results Mean for an Agency?<\/h2>

For starters, WEBK SEO realized they no longer needed to hire developer freelancers. <\/p>

\u201cA tool like WP Rocket gets the job done<\/strong>\u201d, continues Bernardo. \u201cThe plugin is easy and provides the best results even if you don\u2019t have any technical knowledge. That’s the magic behind WP Rocket. Thanks to its powerful features and amazing customer support, we can achieve great results without finding the right developer \u2013 saving time and money!<\/strong>\u201d.<\/p>

Even more importantly, the results on clients\u2019 websites were amazing.<\/p>

Here\u2019s what Bernardo tells us about one of his clients: \u201cA client in a niche industry had a very slow website. After optimizing performance with WP Rocket, the conversion rate increased by 16%, and the bounce rate reduced from 77% to 35%.<\/strong> That\u2019s a huge improvement!\u201d<\/p>

And there\u2019s more.<\/p>

\u201cFor another client in the medical products wholesale niche, we launched an optimized website version using WP Rocket. As a result, the bounce rate dropped from 67% to 49%<\/strong>. Such improvement positively impacted the number of quotes generated online \u2013 there was a 6% increase in lead generation right away<\/strong>\u201d.<\/p>

Bernardo adds: “Depending on the niche, you’ll get a greater or smaller impact \u2013 in any case, you\u2019ll see a clear performance improvement. Using WP Rocket on any new website project is always a good idea. There\u2019s no doubt that WP Rocket is helping us to deliver super-fast and optimized websites that convert better\u201d.<\/p>

WP Rocket is the perfect caching plugin for agencies that need to deliver excellent results at scale \u2013 and quickly. <\/strong><\/p>

On the one hand, the plugin helps you save time because you can optimize websites on a large scale. Plus, you can export your settings to apply the same set of optimizations to multiple websites in the blink of an eye.<\/p>

On the other hand, it also allows you to save money because you don\u2019t need to hire developers.<\/p>

On top of that, clients are amazed by the performance improvements they can get \u2013 which positively impact conversion rate and other key business metrics.<\/p>

Powerful Features, Easiness, and Great Customer Support All Together<\/h2>

Bernardo continues: \u201cWP Rocket is the best cache plugin on the market and the most complete in terms of what you need to get the best results in performance. Together with other tools like Oxygen Builder, AssetCleanup, and Cloudflare, WP Rocket is part of our secret weapon to easily boost the speed and performance of our clients\u2019 websites\u201d.<\/p>

Some key features made a difference for WEBK SEO.<\/p>

According to Bernardo, Remove Unused CSS, Load JavaScript Deferred, and Delay JavaScript execution were the biggest features that impacted that \u201clast mile\u201d goal. <\/strong><\/p>

Here\u2019s the example of the WEBK SEO homepage after WP Rocket\u2019s optimization:<\/p>

\"WEBK
WEBK SEO Homepage – Source<\/a><\/figcaption><\/figure>

Bernardo also shared the before and after results with GTmetrix:<\/p>

GTmetrix score before using WP Rocket<\/td>GTmetrix score after using WP Rocket<\/td><\/tr>
<\/td><\/td><\/tr><\/tbody><\/table><\/figure>

Bernardo explains that two files were delaying the page loading, and the team was fighting against them with little results. He says: \u201cThe Eliminate Render-Blocking Resources<\/a> message at Google\u2019s PageSpeed Insights was hurting our pride! WP Rocket helped us defer and delay the files and get the awesome results we have now. And it was really easy\u201d.<\/p>

\ud83d\udca1 Load JS deferred and Delay JS execution are key features to optimize JavaScript files and address crucial PageSpeed Insights recommendations, such as reducing JS execution time<\/a> and removing render-blocking resources.

\ud83d\ude80 If you want to tackle CSS optimization and its render-blocking resources, the Remove Unused CSS feature<\/a> is what you need.<\/td><\/tr><\/tbody><\/table><\/figure>

In addition to such powerful features, Bernardo also highlights WP Rocket\u2019s easiness<\/strong>: \u201cWP Rocket is simple to set up. Plus, everything inside the admin panel is so well explained and designed that it makes it very easy to use. If a problem shows up, and we struggle to fix it, your support team is always ready to help \u2013 and it makes a great difference, too\u201d.<\/p>

Support is the last essential point that makes WP Rocket the best option on the market<\/strong>: \u201cThe value of paying for a cache plugin today is also about support and the quality of results. Your Support amazed us with the fast responses and the team’s knowledge. We\u2019ve always got a fast and straightforward response. Such customer service showed us the knowledge of your staff, which is what we need from a partner\u201d.<\/p>

A message to Other Digital Marketing Agencies<\/h2>

Lastly, we ask Bernardo what he would say to any other web agency facing the same web performance challenges. He explains two things matter the most when a digital marketing agency chooses its tools: easiness and reliable customer support.<\/p>

\u201cOur company is an example of how you can get better results not only because of the powerful plugin per se but also because of customer support. Only a paid plugin with a team of experts can assist you like a PRO \u2013 and we need fast support from experts. We need to deliver better results to our customers. <\/p>

Besides great support, WP Rocket is the perfect solution to achieve performance goals easily. In a digital marketing agency, easiness is also key because we don’t have developers. That’s why WP Rocket is the best choice in the market, hands down.\u201d<\/p>

Want to see how WP Rocket is powerful for yourself?<\/a> Give it a try right now! You can always count on our 100% money-back guarantee. Although we don\u2019t think you\u2019ll ever want one, we\u2019ll gladly provide a refund if you request it within 14 days of purchase.<\/p>","protected":false},"excerpt":{"rendered":"

Do you manage many websites simultaneously and want to improve their web performance easily and quickly? Read our article and discover what WEBK SEO achieved thanks to WP Rocket.<\/p>\n","protected":false},"author":160328,"featured_media":4574445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[122],"tags":[],"class_list":["post-4574407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"\nHow WEBK SEO Improved Their Clients\u2019 Performance and Conversions with WP Rocket<\/title>\n<meta name=\"description\" content=\"Do you manage many websites simultaneously and want to improve their web performance easily and quickly? 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