{"id":627316,"date":"2018-04-17T14:31:49","date_gmt":"2018-04-17T12:31:49","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=627316"},"modified":"2019-09-14T00:38:35","modified_gmt":"2019-09-13T22:38:35","slug":"wp-rocket-3-0-inside-mission-control","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/wp-rocket-3-0-inside-mission-control\/","title":{"rendered":"WP Rocket 3.0: Inside Mission Control"},"content":{"rendered":"

On April 3rd we released WP Rocket 3.0 which debuted a brand new look<\/a>. It\u2019s a really big departure from our previous UI and from that of most WordPress plugins. So we wanted to share some insights from behind the scenes and how we arrived at this new release.<\/p>\n

Simplicity is Not Easy<\/h3>\n

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One of the major goals of the new release was to move closer toward our goal of making the complex task of website optimization, simple for our customers. It\u2019s part of a larger vision which we will roll out in phases, with a major release each quarter.<\/p>\n

Our previous interface, while simple in design, was starting to restrict what we could and could not do, in terms of user experience. We knew we had to radically change it in order to create a foundation for the future.<\/p>\n

The horizontal tab layout was becoming restrictive and we needed the flexibility to add options where needed, but without continuing to clutter up the UI.<\/p>\n

Our other plugin Imagify is a joy to use due to its beautiful UI and we wanted the same experience for WP Rocket. The more pleasing to the eye an interface is, the better a person will feel while using it. We recognize that it\u2019s a big change, but once you\u2019re used to it, the new tab organization makes more sense and feels more intuitive to use.<\/p>\n

To accomplish this vision – to reimagine what could be possible  – was going to require some insight into the minds of our users.<\/p>\n

A True Team Effort<\/h3>\n

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Our in-house UX expert Geoffrey began by conducting interviews with many members of the WP Rocket support team. He asked us various questions about the interface, our customers, what needs and issues we saw.<\/p>\n

He then distilled all that information into something like a mind map using a tool called RealTimeBoard.com<\/p>\n

He divided his findings into 4 quadrants:<\/p>\n