{"id":678800,"date":"2018-05-22T14:00:04","date_gmt":"2018-05-22T12:00:04","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=678800"},"modified":"2021-07-29T10:10:37","modified_gmt":"2021-07-29T08:10:37","slug":"setting-testing-amp-wordpress-quick-guide","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/setting-testing-amp-wordpress-quick-guide\/","title":{"rendered":"Setting Up and Testing AMP for WordPress: A Quick Guide"},"content":{"rendered":"

This is a guest post. Opinions and recommendations are the author\u2019s own and not necessarily those of WP Rocket. It was first published on this blog in May 2018.
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According to the new Google algorithm, a site is often indexed in search after determining the stability of its mobile version<\/a>. Therefore, there\u2019s nothing better than setting up AMP for your WordPress website.<\/p>\n

AMP<\/h2>\n

AMP stands for Accelerated Mobile Pages<\/a>. This open-source HTML framework enables web pages to load quickly, even pages that have tons of information and rich content like ads, videos, GIFs etc. Google initially announced the AAMP resolution in 2015 and now is taking further steps to index websites according to their AMP ranking. In simple terms, you can consider AMP as a streamlined version of your site that contains all the same information as the regular version, but removes extra elements that slow down the site.<\/p>\n

AMP lets visitors access web pages quickly, rather than dealing with long load times on mobile. Follow this post and we\u2019ll try to answer common questions related to AMP as well as providing a quick guide for WordPress sites.<\/p>\n

Advantages of setting up Google AMP<\/h2>\n

Around 80% of page speed methods focus on optimizing your existing website to something that loads faster. But to boost page speed without any actual change to the website, Google AMP uses a stripped down and lightweight template to serve fast pages to visitors. Here are a few benefits of utilizing Google AMP on your WordPress site.<\/p>\n

1.More Organic Traffic<\/strong><\/p>\n

WordPress is the biggest website builder available and incorporates thousands of features, including AMP, to optimize a website for any business. Before starting to utilize Google AMP on your site, one thing that may be on your mind, is whether AMP has an impact on your search engine rankings. People new to blogging<\/a> often think that content is the only factor to rank a site on search engines. But your audience won\u2019t read your content if it takes too long to load.<\/p>\n

Obviously, Google AMP is not the only ranking factor but it can affect the CTR (click through rate) and impressions in search results. Depending on your industry and site, \u00a057% or more of your traffic could be coming from mobile phones. Therefore, enabling Google AMP on your WordPress site can help drive more organic traffic.<\/p>\n

2.Less Page Abandonment<\/strong><\/p>\n

Did you know<\/a> that around 55% of the people leave a website if it takes more than 3 sec to load? So, by enabling faster pages with Google AMP, you may be able to boost your webpage speed and reduce the bounce rate.<\/p>\n

Now that you know that importance of Google AMP, let\u2019s discuss how you can enable it on your WordPress Site.<\/p>\n

Install the AMP Plugin<\/h2>\n

The most recommended and easiest way to add Google AMP to your site is to install the AMP plugin<\/a>. The AMP plugin was created by Automattic, which is also the official partner of Google\u2019s AMP program.<\/p>\n

Follow these steps to install Google AMP on your site<\/p>\n