{"id":847000,"date":"2018-11-06T09:30:37","date_gmt":"2018-11-06T08:30:37","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=847000"},"modified":"2022-05-11T15:15:20","modified_gmt":"2022-05-11T13:15:20","slug":"best-translation-plugins-multilingual-wordpress-sites","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/best-translation-plugins-multilingual-wordpress-sites\/","title":{"rendered":"The 11 Best Translation Plugins for Multilingual WordPress Sites"},"content":{"rendered":"

Are you considering translating your WordPress site into another language, or even multiple languages? Adding a translation plugin to your site could open up your business to a larger international audience, providing benefits to both your user experience and organic traffic.<\/span><\/p>

The web caters overwhelmingly to English speakers, somewhat unfairly. While English is ranked the third most popular spoken language in the world with 360 million native speakers, it claims the top spot amongst the most commonly spoken languages online (873 million internet users). On top of that, 53.3% of online content is written in English, <\/span>according to W3Techs<\/span><\/a>.<\/span><\/p>

There\u2019s a clear language gap online, but it also provides opportunities for astute site owners to provide translations in other popular world languages, such as Mandarin (955 million native speakers), Spanish (405 million), and Hindi (310 million).<\/span><\/p>

In this post, we\u2019ll take a look at what you should consider when choosing a translation solution, and explore the top seven translation plugins along with their features, pricing, pros, and cons.<\/span><\/p>

Why Translate Your WordPress Site?<\/span><\/h2>

When you go online, isn\u2019t it nice being able to read your favorite sites in English? For much of the world, however, reading in a native language is a luxury.<\/span><\/p>

That\u2019s not to say translating your site is a generous and selfless endeavor. Along with outdoing your competition and strengthening your brand, there are some very real benefits for your site.<\/span><\/p>

1. Your Users Want It<\/span><\/h3>

Have you checked the geo data in your Google Analytics account lately? While your site might be delivered in English, the make up of your audience might suggest that visitors from other countries might like to browse your site in their native language.<\/span><\/p>

A quick look at my own data reveals the top 10 languages my site visitors browse with, including four variations of English, Spanish, French, Russian, German, Dutch, and Portuguese.<\/span><\/p>

\"top<\/a><\/figure><\/div>

The top 10 languages spoken by my site visitors, courtesy of Google Analytics.<\/span><\/i><\/p>

The data clearly shows my audience is overwhelmingly English speaking. However, there are opportunities for translating my site isn\u2019t Spanish, French, Russian, and German to provide a better user experience.<\/span><\/p>

2. Increase Customer Trust<\/span><\/h3>

Would you stick around and browse a site if it was in a language you couldn\u2019t read or understand?<\/span><\/p>

According to InVision, <\/span>88% of online consumers are less likely to return to a site after a bad experience<\/span><\/a>. So if a user is unable to understand your site, that counts as a negative user experience\u2014and they\u2019re likely to bounce to another site or simply close the browser tab.<\/span><\/p>

Localization adapts a site to your users\u2019 local languages, making it easier for them to browse your content and find what they\u2019re looking for. Not only does this improve the user experience of your site, but it goes a long way to building trust and understanding in the anonymous online world.<\/span><\/p>

3. SEO Opportunities<\/span><\/h3>

The competition for English language SERPs is fierce. But what about Mandarin or Spanish?<\/span><\/p>

Translating your site\u2014and translating keywords and metadata\u2014lets you target a broader range of keywords and increases your chances of being ranked.<\/span><\/p>

Interesting, Neil Patel translated his site into 82 languages and <\/span>increased his organic traffic by 47%<\/span><\/a>.<\/span><\/p>

4. Increase Conversions<\/span><\/h3>

According to Common Sense Advisory survey<\/span><\/a> of consumers in non-English speaking countries, 87% who can’t read English simply don’t buy products or services from English-language websites.<\/span><\/p>

It\u2019s a statistic that makes sense, right? The survey also found that:<\/span><\/p>