{"id":905751,"date":"2018-12-18T11:00:05","date_gmt":"2018-12-18T10:00:05","guid":{"rendered":"https:\/\/wp-rocket.me\/?p=905751"},"modified":"2021-07-29T09:44:15","modified_gmt":"2021-07-29T07:44:15","slug":"cloudflare-use-not","status":"publish","type":"post","link":"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/","title":{"rendered":"Cloudflare: Should You Use It or Not?"},"content":{"rendered":"<p>A question the folks at WP Rocket are often asked is: \u201cShould I use Cloudflare?\u201d<br \/>\nIt\u2019s not at all surprising\u2014WP Rocket offers Cloudflare integration to help the CDN\u2019s users quickly connect their WordPress sites.<\/p>\n<p>If you\u2019ve never used Cloudflare before, you might be wondering if it\u2019s something special due to this add-on and if it\u2019s worth investigating for use on your own site.<\/p>\n<p><a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cloudflare<\/a> is a popular reverse proxy and CDN for WordPress site owners, mostly as it offers a convenient Free plan for personal sites and blogs. This plan provides access to Cloudflare\u2019s global CDN, along with performance and security features, such as high quality video streaming, load balancing, HTTP\/2, and DDoS protection.<\/p>\n<p>But should you use Cloudflare?<\/p>\n<p>In this post, I\u2019ll walk you through what you need to consider so you have all the information you need to decide if it\u2019s right for you.<\/p>\n<p>Note: If you aren\u2019t familiar with what a CDN is, I\u2019d encourage you to first <a href=\"https:\/\/www.cloudflare.com\/learning\/cdn\/what-is-a-cdn\/\" target=\"_blank\" rel=\"noopener noreferrer\">read up on how CDNs work<\/a>.<\/p>\n<h2>What is Cloudflare?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-905792\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/what-is-cloudflare.jpg\" alt=\"What is Cloudflare?\" width=\"1054\" height=\"631\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/what-is-cloudflare.jpg 1054w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/what-is-cloudflare-300x180.jpg 300w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/what-is-cloudflare-768x460.jpg 768w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/what-is-cloudflare-1024x613.jpg 1024w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><\/p>\n<p>Cloudflare has quickly grown to become one of the world\u2019s largest content delivery networks (CDNs). Launched at the TechCrunch Disrupt Conference in 2008, Cloudflare now provides CDN services to 12 million domains via 155 data centers around the world.<\/p>\n<p>Here are a few interesting facts from Cloudflare\u2019s <a href=\"https:\/\/www.cloudflare.com\/about-overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">About page<\/a>:<\/p>\n<ul>\n<li>It serves more web traffic than Twitter, Amazon, Apple, Instagram, Bing, &amp; Wikipedia combined.<\/li>\n<li>Any time Cloudflare pushes code, it immediately affects over 200 million web surfers.<\/li>\n<li>Every day, more than 10,000 new customers sign-up for Cloudflare.<\/li>\n<li>Every week, the average Internet user touches Cloudflare more than 500 times.<\/li>\n<\/ul>\n<p>The company\u2019s focus is largely on providing performance and security services that work in conjunction to reduce latency for websites, mobile applications, and APIs end-to-end, while protecting against DDoS attacks, malicious bots, and data breaches.<\/p>\n<p>Cloudflare is more than just its Free plan. While the Free plan allows users with small sites to try out Cloudflare, there are Pro, Business, and Enterprise plans for sites that need heavy duty performance and security features, such as a web application firewall (WAF), Railgun web optimization, advanced DDoS support, and more.<\/p>\n<h2>Should I Use Cloudflare?<\/h2>\n<p>Maybe.<\/p>\n<p>It really depends on your website\u2019s needs and whether Cloudflare has the features you need at price points that suit you.<\/p>\n<p>The question you should be asking yourself first is: Do you need a CDN?<\/p>\n<h2>Okay, Do I Need a CDN?<\/h2>\n<p>Let\u2019s do a quick refresher on how CDNs work.<\/p>\n<p>When a visitor to your site is geographically located close to your server (i.e. in the same country), there are fewer hopes for your content to travel, ensuring a relatively fast connection for the visitor. But if a visitor is located some distance away from your server (i.e. in another continent), your site\u2019s content has to travel much further, resulting in slow page load times.<\/p>\n<p>CDNs solve this problem by providing a globally distributed network of edge servers that keep a copy of your site\u2019s static content. So when someone visits your site and they are located halfway around the world, for instance, the request is routed to the nearest possible edge server, reducing latency and serving up content quicker.<\/p>\n<p>For site owners who have visitors from all over the world, CDNs can help deliver a faster site experience, especially when you take into account that on average, 80% of a website consists of static resources.<\/p>\n<p>Do you need a CDN? Here are a few questions you should consider:<\/p>\n<ul>\n<li>Where are your visitors geographically located?<\/li>\n<li>Is the size and complexity of your website growing?<\/li>\n<li>Is the amount of traffic to your site too much for my hosting package?<\/li>\n<li>Have visitors in other parts of the world complained about the slow speed or your site?<\/li>\n<li>Has your site fallen victim to DDoS attacks?<\/li>\n<\/ul>\n<p>If you answered yes to more than one of those questions, it\u2019s worth considering a CDN.<\/p>\n<h3>What Are the Benefits of Using a CDN?<\/h3>\n<p>CDNs provide many additional benefits besides just the performance factors.<\/p>\n<p><strong>1. Improved Website Load Times<\/strong><\/p>\n<p>The performance factors really are the number one reason why you would consider a CDN. CDNs like Cloudflare enabled you to serve up content closer to where your visitors are located using an edge server, providing an easy way to speed up your site while also reducing the latency.<\/p>\n<p><strong>2. Reduced Bandwidth Costs<\/strong><\/p>\n<p>For many sites, bandwidth consumption costs is a primary expense. Through caching and other optimizations, CDNs can help reduce the amount of data an origin server must provide, in turn reducing hosting costs for site owners.<\/p>\n<p><strong>3. Increased Content Availability and Redundancy<\/strong><\/p>\n<p>In other words, CDNs can help mitigate unexpected traffic surges, enabling your site to scale when needed. Large amounts of traffic when you least expect it can cause your site to go down. Thanks to the distributed nature of CDNs, they can handle more traffic.<\/p>\n<p><strong>4. Security and DDoS Protection<\/strong><\/p>\n<p>CDNs can help improve your site\u2019s security by protecting against DDoS attacks, data breaches, and malicious bots. When you consider that <a href=\"https:\/\/www.imperva.com\/learn\/performance\/what-is-cdn-how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer\">the majority of web traffic is served through CDNs<\/a>, they really are the first line of defense against malicious attacks.<\/p>\n<p><strong>4. SEO<\/strong><\/p>\n<p>Google has long-considered <a href=\"https:\/\/webmasters.googleblog.com\/2010\/04\/using-site-speed-in-web-search-ranking.html\" target=\"_blank\" rel=\"noopener noreferrer\">speed a ranking factor in its algorithms<\/a>. So the faster your website is, the more likely it will rank well in SERPs. As Google\u2019s Amit Singhal and Matt Cutts highlighted in 2010 when announcing site speed as a ranking factor:<\/p>\n<p><em>\u201cFaster sites create happy users and we&#8217;ve seen in our <a href=\"https:\/\/ai.googleblog.com\/2009\/06\/speed-matters.html\" target=\"_blank\" rel=\"noopener noreferrer\">internal studies<\/a> that when a site responds slowly, visitors spend less time there.\u201d<\/em><\/p>\n<h3>Are There Any Drawbacks to Using a CDN?<\/h3>\n<p>There\u2019s really only one main drawback to using a CDN: cost.<\/p>\n<p>When deciding whether or not you should invest in a CDN, it\u2019s important to weigh up cost along with other factors, such as:<\/p>\n<ul>\n<li>Where your users are located. If they\u2019re mostly local, you might not need a CDN.<\/li>\n<li>Your website\u2019s design. If it\u2019s a small site or consists of mostly text, a CDN might be overkill.<\/li>\n<li>Scaling your website. Is your business growing? Is your site attracting greater traffic?<\/li>\n<li>Your budget. Can you afford a CDN?<\/li>\n<\/ul>\n<div id=\"om-ulrdquoprwqcywqbbgci-holder\"><\/div>\n\t<script>(function (d, u, ac) {\n\t\t\tvar s = d.createElement('script')\n\t\t\ts.type = 'text\/javascript'\n\t\t\ts.src = 'https:\/\/a.omappapi.com\/app\/js\/api.min.js'\n\t\t\ts.async = true\n\t\t\ts.dataset.user = u\n\t\t\ts.dataset.campaign = ac\n\t\t\td.getElementsByTagName('head')[0].appendChild(s)\n\t\t})(document, 20440, 'ulrdquoprwqcywqbbgci')<\/script>\n<h2>Okay, I Need a CDN. What Does Cloudflare Offer?<\/h2>\n<p>Cloudflare is a great place to start if you\u2019re new to CDNs and want to see how it all works. The Free plan includes:<\/p>\n<ul>\n<li>Unmetered mitigation of DDoS attacks<\/li>\n<li>Global CDN, with 155 data centers<\/li>\n<li>Shared SSL certificates<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-905797\" src=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/cloudflare-data-centers.jpg\" alt=\"Cloudflare 155 data centers\" width=\"947\" height=\"562\" srcset=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/cloudflare-data-centers.jpg 947w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/cloudflare-data-centers-300x178.jpg 300w, https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/cloudflare-data-centers-768x456.jpg 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/p>\n<p>There are plenty more features and I encourage you to check out <a href=\"https:\/\/www.cloudflare.com\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cloudflare\u2019s pricing page<\/a> to compare plans, learn more, and understand which features are available for each plan.<\/p>\n<p>Here\u2019s a rundown of Cloudflare\u2019s features:<\/p>\n<ul>\n<li><strong>Content Delivery Network (CDN).<\/strong> With 155 data centers across 75 countries, Cloudflare\u2019s Anycast CDN caches static content on edge servers globally, reducing latency by delivering your content as close as geographically possible to your visitors. The Anycast network also absorbs distributed attack traffic by dispersing it geographically.<\/li>\n<li><strong>Website Optimizations.<\/strong> Cloudflare offers a suite of performance optimizations, including HTTP\/2, TLS 1.3, file minification, and aggressive GZIP.<\/li>\n<li><strong>DNS.<\/strong> With <a href=\"https:\/\/www.datanyze.com\/market-share\/dns\/Alexa%20top%201M\/cloudflare-dns-market-share\" target=\"_blank\" rel=\"noopener noreferrer\">37% market share<\/a> of managed DNS domains, Cloudflare runs the largest and fastest DNS network in the world. With an average of a few milliseconds query speed, it also has the <a href=\"https:\/\/www.cloudflare.com\/dns\/\" target=\"_blank\" rel=\"noopener noreferrer\">fastest performance of any managed DNS provider<\/a>.<\/li>\n<li><strong>Load Balancing.<\/strong> Cloudflare\u2019s provides load balancing, geo-steering to route traffic to the closest geolocation region, and health checks with fast failover to rapidly route visitors away from failures.<\/li>\n<li><strong>Argo Smart Routing.<\/strong> Cloudflare\u2019s routing technology reduces internet latency on average by 35% and connection errors by 27% by routing visitors through the least congested and most reliable paths on Cloudflare&#8217;s network.<\/li>\n<li><strong>Railgun.<\/strong> Railgun compresses previously uncacheable site assets up to 99.6% by leveraging techniques similar to those used in the compression of high quality video. The result is an average 200% additional increase in performance.<\/li>\n<li><strong>Stream.<\/strong> Cloudflare\u2019s Stream technology integrates video storage, encoding, and a customizable player with the company\u2019s global CDN to deliver video faster and more reliably.<\/li>\n<li><strong>DNSSEC.<\/strong> If DNS is the phone book of the internet, DNSSEC is the web\u2019s unspoofable called ID. It guarantees your site\u2019s traffic will be safely routed to the correct servers so that your visitors aren\u2019t intercepted by a hidden \u201cman-in-the-middle\u201d attacker.<\/li>\n<li><strong>Web Application Firewall (WAF).<\/strong> Cloudflare\u2019s enterprise-grade WAF detects and blocks common application layer vulnerabilities, using the OWASP top 10, and application-specific and custom rulesets.<\/li>\n<li><strong>SSL\/TLS.<\/strong> Cloudflare provides SSL protection for customers for free.<\/li>\n<\/ul>\n<p>These are Cloudflare\u2019s primary performance and security features. I\u2019d encourage you to check out the <a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cloudflare site<\/a> to learn more about they offer and decide if it\u2019s right for you.<\/p>\n<h3>Are There Other CDN Options?<\/h3>\n<p>Yes.<\/p>\n<p>WP Rocket got you covered with a detailed guide to <a href=\"https:\/\/wp-rocket.me\/blog\/cdn\/\">the best CDN services for WordPress<\/a>. It covers eight different CDNs, including Cloudflare, and provides a rundown of features and pricing.<\/p>\n<p>Since not a lot has really changed recently, do check out this post to learn more about the different CDN options available for WordPress sites of all shapes and sizes. The post covers:<\/p>\n<ul>\n<li>Cloudflare<\/li>\n<li>Amazon CloudFront<\/li>\n<li>MaxCDN\/StackPath<\/li>\n<li>KeyCDN<\/li>\n<li>Imperva Incapsula<\/li>\n<li>CDN77<\/li>\n<li>Akamai<\/li>\n<li>Google Cloud CDN<\/li>\n<\/ul>\n<h2>Wrapping Up<\/h2>\n<p>Should you use Cloudflare? As we explored in this post, there\u2019s a lot to consider first before deciding whether Cloudflare is right for you and your site. The most important consideration is where your site visitors are located and whether using a CDN would help you deliver your content to them faster. Other things you\u2019ll want to consider are price and features.<\/p>\n<p>Cloudflare is a hugely popular CDN, but by no means is the only option available to you. So I\u2019d encourage you to do your research, learn more about Cloudflare and what it offers, compare it with other CDNs, and then go with the CDN that best fits your site\u2019s needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A question the folks at WP&nbsp;Rocket are often asked is: \u201cShould I use Cloudflare?\u201d It\u2019s not at all surprising\u2014WP&nbsp;Rocket offers Cloudflare integration to help the CDN\u2019s users quickly connect their WordPress sites. If you\u2019ve never used Cloudflare before, you might be wondering if it\u2019s something special due to this add-on and if it\u2019s [&hellip;]<\/p>\n","protected":false},"author":47285,"featured_media":905787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"kia_subtitle":"","footnotes":""},"categories":[63],"tags":[],"class_list":["post-905751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-cache"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cloudflare: Should You Use It or Not?<\/title>\n<meta name=\"description\" content=\"Should you use Cloudflare? It\u2019s a question we get asked a lot. Here&#039;s a guide to explore Cloudflare&#039;s features and help you make an informed decision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloudflare: Should You Use It or Not?\" \/>\n<meta property=\"og:description\" content=\"Should you use Cloudflare? It\u2019s a question we get asked a lot. Here&#039;s a guide to explore Cloudflare&#039;s features and help you make an informed decision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Rocket\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/WP-Rocket\/631942253526829\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T10:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-29T07:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/should-you-use-cloudflare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raelene Morey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:site\" content=\"@wp_rocket\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raelene Morey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\"},\"author\":{\"name\":\"Raelene Morey\",\"@id\":\"https:\/\/wp-rocket.me\/#\/schema\/person\/916d553a975868ce90654f343fa25d73\"},\"headline\":\"Cloudflare: Should You Use It or Not?\",\"datePublished\":\"2018-12-18T10:00:05+00:00\",\"dateModified\":\"2021-07-29T07:44:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\"},\"wordCount\":1663,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\/\/wp-rocket.me\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/should-you-use-cloudflare.png\",\"articleSection\":[\"Page speed and caching\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\",\"url\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/\",\"name\":\"Cloudflare: Should You Use It or Not?\",\"isPartOf\":{\"@id\":\"https:\/\/wp-rocket.me\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp-rocket.me\/blog\/cloudflare-use-not\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/should-you-use-cloudflare.png\",\"datePublished\":\"2018-12-18T10:00:05+00:00\",\"dateModified\":\"2021-07-29T07:44:15+00:00\",\"description\":\"Should you use Cloudflare? 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