Finally, to finish things out, you’ll learn how to test whether Facebook Pixel is working on your site.<\/p>
That’s a lot to cover, so let’s dive in!<\/p>
What Is Facebook Pixel (And Do You Need It On Your WordPress Site?)<\/h2>
Facebook Pixel<\/a> is an official analytics tool from Facebook. It’s not a general analytics tool like Google Analytics. Instead, Facebook Pixel specifically helps you measure, target, and enhance your Facebook ad campaigns.<\/p> After adding a single script to your WordPress site, Facebook Pixel can help you:<\/p> If you are not<\/strong><\/em> running Facebook ads (and never plan to in the future<\/em>), then you do not<\/strong> need to add Facebook Pixel to WordPress.<\/p> However, if you do<\/em> promote your WordPress site on Facebook in any way, you should definitely add Facebook Pixel to your site because it will help you optimize and analyze your Facebook advertising efforts.<\/p> Below, we’ll show you two different ways to add Facebook Pixel to WordPress:<\/p> If you don’t want to the extra functionality offered by the plugin, here’s how to add Facebook Pixel to WordPress without a plugin.<\/p> To get started, you’ll need to create your Facebook Pixel via Facebook’s interface. Each Facebook Ads account can only have one pixel, so you’ll just reuse this same pixel across all your sites.<\/em><\/p> To create your Pixel, go to the Pixels<\/strong> tab in Facebook Events Manager (this link will take you straight there<\/em><\/a>). Then, click on the Create a Pixel<\/strong> button:<\/p> That should open a popup box. All you need to do is click Create<\/strong> on that popup.<\/p> Once you’ve created your Facebook Pixel, you should see a list of options in a Install Your Pixel Code <\/strong>box (if you don’t, head to the Pixel tab<\/a> and click Set up Pixel<\/strong>).<\/p> From these options, choose “Manually Install the Code Yourself”<\/strong>:<\/p> On the next page, scroll down to the Facebook Pixel tracking code section and copy it:<\/p> Next, you need to add the tracking code that you just generated right above<\/em> the closing There are a couple ways that you can do this. You can:<\/p> To use a child theme, find your header.php file<\/strong> and paste the Facebook Pixel script immediately before the Or, if you want to use the Insert Headers and Footers plugin<\/a> instead, go to Settings \u2192 Insert Headers and Footers<\/strong> and paste the code into the Scripts in Header<\/strong> box:<\/p> And that’s it!<\/p> As an alternative to the manual route, you can also use the free Pixel Caffeine plugin<\/a> from AdEspresso (a popular digital advertising tool owned by Hootsuite<\/em>).<\/p> This plugin lets you add the Facebook Pixel tracking code with a few clicks and also<\/strong> helps you:<\/p> So if you want those extra abilities, that’s the real reason to choose this plugin over the manual route.<\/p> To get started, install and activate the free plugin from WordPress.org<\/a>. Then, here’s how to set it up\u2026<\/p> To add the Facebook Pixel tracking code, you’ll need to connect your Facebook account to Pixel Caffeine (giving Pixel Caffeine access also lets it help you create custom audiences later on<\/em>).<\/p> To do this, go to Pixel Caffeine \u2192 General Settings<\/strong> in your WordPress dashboard and then click the big Facebook Connect<\/strong> button:<\/p> Then, after giving Pixel Caffeine the proper permissions, you can use the drop-downs to select which ad account and Pixel to use:<\/p> Once you’re finished, click Apply<\/strong>.<\/p> Once you’ve set up Facebook Connect, you can configure the plugin’s other tracking options.<\/p> First, you can scroll down to the Custom Audiences<\/strong> area in the General Settings<\/strong> tab to configure things like:<\/p> If you’re running a WooCommerce or Easy Digital Downloads store, you can also set up conversion tracking in the Conversions<\/strong> area:<\/p> If you want to track your own conversions – like when a user visits a certain page or clicks a link – you can do that from the Conversion\/Events<\/strong> tab:<\/p> To create a custom audience for ad targeting, you can use the Custom Audiences<\/strong> tab:<\/p> And that’s it!<\/p> To make sure that your newly-added Facebook Pixel snippet is working, you can use the official Facebook Pixel Helper browser extension for Chrome<\/a>.<\/p> Once you install the extension, navigate to the website to which you added the Facebook Pixel code and click on the extension’s icon.<\/p> If Facebook Pixel is active, you should see a success message, as well as more information about what’s being tracked (like any conversion events<\/em>):<\/p>How To Add Facebook Pixel To WordPress Without Plugin<\/h2>
Step 1: Create Your Facebook Pixel<\/h3>
![\"How](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Create-a-Facebook-Pixel.jpg\"){kind=tracking}
<\/figure><\/div>Step 2: Get Facebook Pixel Tracking Code<\/h3>
![\"Manually](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Manually-Install-Facebook-Pixel.png\"){kind=tracking}
<\/figure><\/div>![\"How](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Install-Facebook-Pixel-Code.png\"){kind=tracking}
<\/figure><\/div>Step 3: Add Tracking Code To WordPress<\/h3>
<\/head><\/strong><\/code> tag on your WordPress site.<\/p><\/head><\/strong><\/code> tag:<\/p>![\"Add](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/Edit-WordPress-Theme-Facebook-Pixel.png\"){kind=tracking}
<\/figure><\/div>![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Install-Headers-And-Footer-Facebook-Pixel.png\"){kind=tracking}
<\/figure><\/div>How To Add Facebook Pixel To WordPress Using A Free Plugin<\/h2>
Step 1: Add Facebook Pixel Tracking<\/h3>
![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Pixel-Caffeine-Setup.png\"){kind=tracking}
<\/figure><\/div>![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Pixel-Caffeine-Facebook-Account.png\"){kind=tracking}
<\/figure><\/div>Step 2: Configure Plugin Tracking Options<\/h3>
![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Pixel-Caffeine-Advanced-Tracking.png\"){kind=tracking}
<\/figure><\/div>Step 3: Set Up Conversion Tracking (Optional)<\/h3>
![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Pixel-Caffeine-Add-New-Tracking.png\"){kind=tracking}
<\/figure><\/div>Step 4: Create Custom Audiences (Optional)<\/h3>
![\"WordPress](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/WordPress-Pixel-Caffeine-Custom-Audience.png\"){kind=tracking}
<\/figure><\/div>How To Test If Facebook Pixel Is Working<\/h2>
![\"How](\"https:\/\/wp-rocket.me\/wp-content\/uploads\/1\/How-To-Test-If-Facebook-Pixel-Is-Working.png\"){kind=tracking}
<\/figure><\/div>